Digital Analyst
2 days ago
Role Overview
We are looking for a Digital Analyst experienced in Adobe Analytics who can translate business requirements into analytical deliverables, develop insightful dashboards, and perform deep-dive analyses on website and campaign performance. The ideal candidate should be comfortable interfacing with clients, working on BRDs, and transforming data into actionable insights that drive marketing and product decisions.
Required Skills & Qualifications
- 4–5 years of hands-on experience in Digital Analytics, specifically with Adobe Analytics (Omniture).
- Strong analytical skills with ability to interpret large data sets and uncover business insights.
- Experience in dashboard creation using Adobe Workspace.
- Proficiency in creating BRDs and defining data requirements.
- Understanding of digital marketing concepts (campaign tracking, attribution, funnel analysis).
- Strong presentation and storytelling abilities.
- Good communication and stakeholder management skills.
Preferred / Nice-to-Have
- Experience with Adobe Launch or tag management systems.
- Exposure to Google Analytics (GA4), BigQuery, or SQL.
- Familiarity with A/B testing and conversion optimization.
- Agency or consulting background working directly with clients.
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