Vice President Digital Marketing

7 days ago

Mumbai, Maharashtra, India Utrade Solutions Full time ₹ 12,00,000 - ₹ 36,00,000 per year

A Vice President (VP) of Digital Marketing will likely be responsible for developing and executing multi-channel digital marketing strategies, leading growth marketing initiatives, managing the marketing budget, overseeing performance tracking, and driving customer acquisition and engagement across our uTrade Algos brand. The role requires strong leadership, analytical skills, deep experience in digital channels, and a proven ability to manage and mentor a marketing team.

Responsibilities

  • Develop and execute growth marketing strategies with a strong focus on content marketing, social media, organic growth, SEO and affiliate marketing.
  • Build and manage content calendars across blogs, guides, webinars, newsletters, and video formats to drive engagement and authority.
  • Help learn and drive AI engine optimization also.
  • Lead social media strategy and execution across channels (LinkedIn, Twitter/X, Instagram, YouTube, etc.) to increase brand visibility and community engagement.
  • Scale organic marketing initiatives SEO, partnerships, influencer collaborations, and community-led campaigns.
  • Drive and optimize affiliate and referral programs, ensuring strong partner networks and ROI.
  • Collaborate with product, sales, and design teams to optimize website/product experience for better engagement and conversions.
  • Define KPIs, dashboards, and reporting frameworks to track content performance, lead generation, and overall marketing effectiveness.
  • Monitor traffic, rankings, conversions, and social engagement; take data-driven actions to improve performance.
  • Mentor internal teams and manage external agencies for scalable B2C marketing execution.
  • Work closely with sales teams to ensure content and social campaigns generate high-quality leads.
  • Experiment with new platforms, formats, and growth-hacking tactics to stay ahead in the fintech/stock market space.

Requirements:

  • At least 5 years of proven experience in digital/growth marketing, with mandatory exposure to stock markets/fintech.
  • Demonstrated success in content-driven growth, social media campaigns, organic marketing, and affiliate marketing.
  • Strong B2C marketing expertise with a track record of driving engagement, lead generation, and revenue growth.
  • Hands-on experience with SEO, social platforms, affiliate networks, and content marketing tools.
  • Data-driven mindset with excellent analytical skills to measure, iterate, and optimize campaigns.
  • Excellent communication and leadership skills; ability to lead teams and manage agencies.
  • Passion for financial markets and ability to create relatable, high-impact campaigns for retail investors and traders.

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