Admission Officer

2 weeks ago

Kolkata, West Bengal, India Swami Vivekananda Institute of Science and Technology (SVIST) Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Key Responsibilities:

  1. *Marketing Strategy*: Develop and implement comprehensive marketing plans to achieve enrollment targets and promote the institute's programs.

  2. *Branding*: Maintain and enhance the institute's brand identity, ensuring consistency across all marketing channels.

  3. *Digital Marketing*: Manage and execute digital marketing campaigns, including social media, email marketing, and search engine optimization (SEO).

  4. *Content Creation*: Develop high-quality marketing materials, including brochures, flyers, and website content.

  5. *Event Management*: Organize and coordinate marketing events, such as open houses, info sessions, and fairs.

  6. *Market Research*: Conduct market research to identify trends, opportunities, and challenges, and provide insights to inform marketing strategies.

  7. *Budget Management*: Manage the marketing budget, ensuring effective allocation of resources and ROI.

  8. *Collaboration*: Work closely with other departments, such as admissions, academics, and student services, to ensure alignment and maximize impact.

  9. *Reporting and Analytics*: Track and analyze marketing metrics, providing regular reports to stakeholders and recommending data-driven improvements.

Requirements:

  1. *Bachelor's Degree*: A bachelor's degree in Marketing, Communications, or a related field.

  2. *Experience*: At least 2-3 years of marketing experience, preferably in an educational setting.

  3. *Digital Marketing Skills*: Proficiency in digital marketing tools, including social media, email marketing, and SEO.

  4. *Communication Skills*: Excellent written and verbal communication skills.

  5. *Creativity*: Strong creative skills, with the ability to develop innovative marketing campaigns.

  6. *Analytical Skills*: Ability to analyze data, track metrics, and provide insights to inform marketing strategies.

Preferred Qualifications:

  1. *Master's Degree*: A master's degree in Marketing, Communications, or a related field.

  2. *Experience in Education*: Experience working in an educational setting, with knowledge of the education industry.

  3. *Certifications*: Certifications in digital marketing, such as Google Analytics or HubSpot.

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