Content & Communications Manager (Strategy + Delivery)

Job Overview:The Content & Communications Manager (Strategy + Delivery) is the anchor and driverof the Drama School's (DSM) communications function. This role spans strategy, execution,governance, content, digital presence, SEO, and analytics—ensuring that everyoutward-facing message is planned, precise, and platform-ready. Serving as the central linkbetween DSM's visibility and its enrollment, fundraising, alumni engagement, and sectorpositioning, the strategist will design and execute a cohesive communications strategy forDSM's Zero Year (2025–26) and the 2026 relaunch. This includes shaping and maintainingthe school's institutional voice, developing and managing content calendars, deliveringhigh-impact campaigns, and ensuring editorial and brand consistency across all channels.The strategist will translate organisational goals into compelling narratives, and ensure alloutputs meet agreed standards for tone, accuracy, and accessibility. The role demands astrategic thinker with hands-on skills in content creation, campaign management, andperformance analysis—capable of balancing big-picture planning with disciplined,detail-driven execution.The DSFM seeks to build a better society by weaving the transformational power oftheatre into the fabric of everyday life. To help every individual on their journey to becomefully-actualized human beings ready to be pro-active members of an inclusive, open, andtolerant society. It does this by running multiple initiatives and organisations, andcollaborating and tying up with other partners also working towards similar goals.

Roles & Responsibilities – Content & Communications Manager(Strategy + Delivery)1. Strategic Planning● Strategise towards brand visibility - Lead initiatives that position DSM as a visible andtrusted voice in theatre education, driving recognition nationally and internationally.● Develop and manage a 12-month communications calendar aligned to Zero Yearmilestones, fundraising cycles, alumni showcases, and institutional priorities.● Translate the annual calendar into detailed weekly content and action plans, ensuringtimely execution.● Define, update, and refine audience segments (alumni, donors, prospective students,faculty) to ensure targeted outreach.● Maintain the organisation's messaging framework, including tone grids, languagebank, and anti-glossary

Governance & Editorial Oversight● Draft, maintain and update DSM's Communications Charter, logging version historyand ensuring team-wide adoption.● Manage the approvals process for all communications outputs (social media posts,emailers, decks, press notes).● Ensure all communications meet MVQ standards for tone, accuracy, andaccessibility

Campaign Architecture & Brand Management● Design and execute visibility campaigns for DSM activities, including workshops,NSAPG showcases, and alumni productions.● Define DSM's brand pillars for digital platforms (pedagogy, alumni, sector leadership)and ensure consistent integration across all campaigns.● Draft and edit high-quality copy for social media, newsletters, blogs, press releases,and donor communications.4. Audience Engagement & Community Building● Actively engage with audiences through comments, direct messages, and communityinteractions across digital platforms.● Support alumni engagement by curating and publishing alumni features, updates,and success stories.

Work with enrollment head to ensure lead-generation campaigns are supported bycompelling, targeted communications.● Support fundraising teams with donor-facing materials, impact stories, and campaignnarratives.5. Digital Marketing & Paid Media● Manage DSM's presence across social media platforms (Instagram, LinkedIn,YouTube) with planned and scheduled content.● Write engaging captions, hooks, and stories, ensuring content is optimised for eachplatform.● Collaborate and overview with the visual content associate to produce multimediacontent that aligns with DSM's communications goals.● Schedule and upload final posts to platforms, with brand adhering content andcaptions. Respond to DM's and comments on social media platforms.● Manage SEO optimisation of the DSM website and blog for targeted keywords("acting school," "theatre training")

Plan, draft, approve, and monitor paid ad campaigns for admissions cycles, andother DSM activities whenever required.● Create lead-nurturing funnels (ads → landing page → email drip → WhatsAppfollow-up) to improve conversions.6. Public Relations● Develop and maintain DSM's press and media database.● Draft and distribute press releases for key announcements, events, and milestones.● Coordinate with third-party or local PR agencies for targeted amplification andcoverage.● Position DSM as a thought leader in the performing arts through op-eds, interviews,and sector commentary.7. Cross-Department Coordination & Team Management

Host monthly alignment meetings with Academics, Enrollment, and Fundraising toensure cohesive messaging.● Assign tasks, review progress, and resolve bottlenecks to maintain delivery timelines.Set workflow timelines (48 hrs turnaround) and adhere.8. Reporting, Analytics & Risk Management● Define KPIs for both organic and paid campaigns, review performance dashboards,and report results to leadership.● Compile monthly analytics on social media engagement, website traffic, and donorcommunications.● Conduct quarterly content audits to ensure alignment with the CommunicationsCharter, identifying improvement areas.● Use insights to adjust strategies, optimise messaging, and improve audience reachand engagement.● Maintain a comprehensive communications handover pack, including logins,calendars, and pending tasks for continuity

Required Skills & Competencies● Strong strategic thinking and planning abilities. Proven track record in social mediamanagement, including content scheduling and audience engagement.● Excellent written and verbal communication skills. Strong copywriting, editing, andstorytelling skills with the ability to adapt tone for different audiences.● Proven ability to manage multi-channel campaigns.● Familiarity with SEO, keyword research, website optimisation,paid media (paidadvertising campaigns on Meta and Google), and funnel-based marketing.● Skilled at working across teams and managing approval workflows.● Proficiency in analytics tools (Google Analytics, Meta Business Suite, LinkedInanalytics), alongwith a data-driven mindset with ability to interpret analytics fordecision-making.

Qualifications & Experience● Preferably Master's and/or Bachelor's degree in Communications, Marketing,Journalism, or related field.● Minimum 3 years of experience in strategic communications and digital marketingpreferably in education, arts, or non-profit sectors.● Demonstrated success in campaign design, brand planning, and governancesystems.

Job Type: Full-time

Pay: ₹900, ₹1,100,000.00 per year

Work Location: In person