Creative Designer

Orange Health is India's leading on-demand diagnostics lab for urban Indian consumers and is positioned as the fastest diagnostics lab in India. We were recognized as the Diagnostics Startup of the Year 2025*.*

 Launched in January 2021, Orange Health Labs is amongst the most loved brands in the healthcare sector, with over 30,000 reviews and the highest rating on Google for all its facilities across the country, and an NPS close to 90

 Orange Health Labs is among the best places to work, with a team of 1,000+ people across the company. We believe in treating colleagues with respect and investing in their growth for the long term. You can learn more about our work culture on our careers page and LinkedIn page.

 Our vision is supported by some of the world's leading investors like Accel, General Catalyst, Y Combinator, Bertelsmann India, Amazon, and other marquee names. We have been recognised as a Future Unicorn for two consecutive years by Hurun India.

We are seeking a motivated and enthusiastic Creative Designer to join our creative team. The ideal candidate will be responsible for creating engaging and impactful designs across digital and offline platforms, while also leveraging Generative AI (GenAI) tools to integrate creativity with AI-driven workflows. This role requires a balance of strong design fundamentals with the ability to experiment and innovate using AI as a creative collaborator.

The Creative Designer will conceptualize, develop, and deliver a wide variety of marketing creatives and campaigns, while continuously refining their skills through collaboration and feedback. This role offers the opportunity to shape compelling brand experiences that not only meet project objectives but also push creative boundaries with the help of AI-driven design processes.

• Market competitive salary with bi-annual increments.

• Great stock option policy with rights to exercise 10 years post exit.

• Well known for a collaborative culture with a top 10% rating on Glassdoor.

• Fastest-growing health tech company in India with marquee investors.

• Opportunity to build a product that will have a significant impact on people's health and well-being.

 What You'll Do? 

• Conceptualize, create, and amplify design for various platforms on Digital Media, CRM, Merch and Print collaterals (OOH, Standees, etc.).

• Leverage Generative AI tools to ideate, prototype, and accelerate design workflows, integrating AI into the creative process while maintaining a human-led vision.

• Create short-form videos and motion graphics using simple editing tools or AI-driven platforms to support campaigns across digital and social channels.

• Experiment with AI tools for video ideation and quick-turn content, ensuring brand consistency while keeping workflows agile.

• Select and integrate colors, fonts, and images to create engaging layouts with an eye for detail.

• Collaborate with brand, marketing, and cross-functional teams to ensure projects are on track, aligned with goals, and delivered with high-quality output.

• Work with content teams to create cohesive creatives that blend compelling visuals with impactful messaging.

• Use data, insights, and past learnings to optimize future designs.

• Explore and experiment with new design approaches using AI-assisted creativity while ensuring alignment with brand guidelines.

• Implement feedback from stakeholders and iterate quickly using both manual and AI-assisted design refinements.

• Partner with fellow designers to push creative innovation, proactively generating ideas for upcoming campaigns and projects.

Requirements for the role: 

• Proven work experience as a creative designer (~5 years).

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator).

• Basic experience with video editing or AI-powered video tools (e.g., CapCut, Runway, Descript, Canva, etc.) to create simple, engaging video content.

• Familiarity with Generative AI tools (e.g., MidJourney, Stable Diffusion, DALL·E, Runway, Firefly, etc.) is a strong plus.

• Strong understanding of design fundamentals: typography, color, layout, print, and web.

• Ability to think innovatively, creatively, and translate ideas into compelling visuals.

• Excellent communication and collaboration skills.

• Flexible, adaptable, and open to exploring AI-augmented creativity.

• Strong organizational skills and ability to meet deadlines under pressure.

• An eye for detail and a drive for perfection.

• A passion for creative design with curiosity to continuously learn and experiment.