Product Manager

About Privy:

Privy by IDfy is India's first consent governance platform and data privacy compliance for enterprises, simplifying compliance with the DPDP Act. We are at the cutting edge of privacy tech, AI-driven compliance, and data discovery, enabling businesses to handle PII data, digital journeys, and regulatory processes with intelligence.With evolving data protection regulations transforming how businesses manage personal data, we enable organizations to navigate compliance seamlessly while delivering exceptional customer experiences.Be part of something big—like Aadhaar or UPI, but for privacy. Work with a passionate team, tackle real-world challenges, and help build the future of data protection.

Role Brief:

We are on a mission to scale our customer base significantly over the next two years—and we need a strategic Growth Product Manager to drive this journey. If you thrive at the intersection of product, GTM strategy, and growth, this role is for you.

What You'll Do:

Growth Strategy & Market Expansion

• Define and execute a strategy to scale the customer base significantly in the next two years.
• Identify and unlock new sectors beyond the current primary market while strengthening leadership in existing industries.
• Build the right interlocks with government and regulatory bodies to position the company as a key player in the data privacy space.

Partnerships & Channel Development

• Maximize growth via channel partners such as consulting firms and industry bodies.
• Build playbooks to leverage these partnerships for market penetration, referrals, and co-branded initiatives.
• Manage strategic alliances with system integrators (SIs), resellers, and external product partners to expand distribution and market reach.
• Develop co-sell and cross-sell motions with partners to drive revenue growth.

Strategic Product Management

• Explore M&A opportunities, product integrations, and technology collaborations that align with our growth roadmap.
• Identify potential product partnerships that enhance value proposition and market reach.
• Work closely with leadership and product teams to evaluate potential acquisitions or integrations.

Branding & Market Positioning

• Work with marketing to shape our product brand strategy and position the product effectively in the market.
• Ensure consistency in brand messaging across product, sales, and partnership communications.
• Develop thought leadership, case studies, and co-marketing efforts with partners.
• Own the company website, ensuring it is optimized for acquisition, activation, and conversion.

B2B Sales Motion, Events & Thought Leadership

• Shape the event strategy—identify high-value conferences, industry forums, and roundtables to drive brand awareness and pipeline growth.
• Establish the company as a thought leader in data privacy by driving strategic content, whitepapers, and industry discussions.
• Work closely with marketing to amplify the company's presence and influence in the data privacy ecosystem.
• Explore alternative growth strategies to accelerate B2B customer acquisition and engagement.

What We're Looking For:

• 3-6 years of experience in product management, growth, or GTM strategy roles in a B2B SaaS or enterprise technology company.
• Strong understanding of B2B sales motions, especially in regulated industries such as finance, healthcare, or telecom.
• Experience working with channel partners and industry alliances to drive customer acquisition.
• A data-driven mindset with the ability to experiment, iterate, and optimize growth strategies.
• Excellent stakeholder management skills to align cross-functional teams across sales, marketing, product, and regulatory bodies.
• A bias for execution—someone who thrives in fast-paced, ambiguous environments and is comfortable rolling up their sleeves.