Head of Sales

2 weeks ago

Mumbai, Maharashtra, India ProMeat Full time ₹ 12,00,000 - ₹ 18,00,000 per year

Job Title:
Sales Head – HoReCa (Plant-Based Protein)

Location:
Mumbai

Compensation:

  • Fixed:
    ₹30,000/month (in-hand)
  • Variable:
    Performance-based incentives on HoReCa sales (details below)
  • Equity:
    ESOPs upon achieving defined sales targets

Role Overview:

We are seeking an energetic, hands-on
Sales Head
with a
founder's mindset
to drive our HoReCa sales across metro cities. This role combines business development, relationship management, and strategic planning to grow our footprint in restaurants, cafes, hotels, and cloud kitchens. The candidate should be ready to roll up their sleeves and contribute to anything and everything required for the growth of the business.

Key Responsibilities:

Business Development:

  • Identify, approach, and onboard new HoReCa clients.
  • Build strong relationships with chefs, procurement managers, and decision-makers.

Sales Strategy:

  • Develop and execute sales plans to achieve revenue and volume targets.
  • Monitor market trends and competitor activity to identify new opportunities.

Account Management:

  • Ensure repeat orders by maintaining excellent client relationships.
  • Provide support to clients, including menu integration, product knowledge, and troubleshooting.

Hands-On Execution:

  • Assist with operations, marketing campaigns, product demos, and customer support whenever needed.
  • Be involved in any initiative that drives business growth, regardless of functional boundaries.

Team & Reporting:

  • Work closely with the internal sales team (Yash and Praduman) to drive targets.
  • Report weekly and monthly sales performance, forecasts, and pipeline updates to founders.

Marketing Support:

  • Collaborate with marketing for promotions, product launches, and chef engagement programs.

KPIs / Targets:

  • Onboard 15
    new HoReCa clients per month
    (define based on city coverage).
  • Achieve
    monthly HoReCa revenue target
    (e.g., ₹1L/month initially).
  • Maintain
    client repeat order rate ≥ 80%
    .
  • Pipeline growth: Maintain a
    healthy prospect pipeline
    to meet quarterly goals.

Incentive Structure:

  • HoReCa Sales Incentives:
    5% commission on all sales closed by the Sales Head.
  • ESOPs:
    Granted if cumulative revenue targets are achieved within the first 12 months.
  • Quarterly bonus for exceeding targets.

Growth Plan:

  • 6–12 months:
    From leading HoReCa sales, transition to
    City Head / Regional Sales Lead
    overseeing multiple sales verticals.
  • 1–2 years:
    Potential to become
    VP – Sales & Business Development
    , taking ownership of both HoReCa and Retail/D2C channels with equity growth.

Candidate Profile:

  • 3 years of sales experience in F&B, HoReCa, or FMCG.
  • Proven track record in B2B sales, preferably with restaurants, cafes, and cloud kitchens.
  • Strong negotiation and relationship management skills.
  • Founder's mindset:
    entrepreneurial, hands-on, willing to do whatever it takes to grow the business.
  • Comfortable working in a fast-paced startup environment.

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