Influencer Marketing Manager

3 days ago


Pune, Maharashtra, India Godrej & Boyce (G&B) Full time

Godrej started with the locks and Architectural Solution business in 1897 and went on to patent the world's first springless lock in 1907. We achieved many firsts in India and the world, by pushing the boundaries of the possible and defying the logic of conventional engineering.

Locks and Architectural Solution has been eponymous with cutting-edge locking solutions with an unquestionable stamp of quality, trust, and reliability. With a comprehensive range of safety solutions, Locks & Architectural Solution encompasses the very best in-home security, from the iconic Nav-Tal lock to cutting edge digital and biometric safety solutions.

Locks & Architectural Solution focusses on achieving a sublime balance of form and function, durability and elegance, which is at the very heart of contemporary home and office design.

Role & responsibilities

The incumbent would be responsible for the following:

  1. Onboarding Carpenters & Contractors for GVLC - Identification of new carpenters and contractors for GVLC - Enrolment of new carpenters and contractors for GVLC

  2. Get active Carpenter / Contractor for GVLC - Activation of dormant members - Sales promotion plan & execution for the community

  3. Tertiary Sales generation through GVLC program - Monitoring Product & Segment wise tertiary sales through GVLC program - Monitoring and improving wallet share of Platinum Club Members - Plan to achieve 50% by FY-25 - Generating sales from NPD / NPI

  4. Influencer management: Carpenter and Contractor - Training to Carpenters and Contractors for better reach to market and expanding channels. - Ensuring Process hygiene and benchmarking

  5. Meets and product knowledge upgrade. - Managing engagement activities (Personal Meet / CCRP meet / Carpenters meet)

*GVLC: Godrej Visheshlabh Club

Preferred candidate profile

  • Degree in Engineering OR Graduate in any discipline
  • 3 years of relevant work experience in retail sales in hardware industry
  • Business Acumen
  • Relationship Management
  • Knowledge of computers

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