State Head – On Trade City

[Please note this is a Direct Search led by Bacardi, Applications from agencies will not be accepted nor will fees be paid for unsolicited CVs.]

Responsibilities
WITH OUR CONSUMER AT THE HEART, YOUR KEY RESPONSIBILITIES WILL BE TO:

Deliver results and excellence in execution

• Deliver on key financial targets (NSV, Gross Margin, Overheads, Profitability, ROI, Value Share)
• Deliver on Pictures of Success targets, ensure completion of surveys while working in partnership with customers/distributor to deliver excellence in execution
• Handling of all On Trade accounts of the said territory (kolkata City) and ensuring distribution and availability of our portfolio.
• Ensuring menu listing in the accounts for our portfolio as per company norms.
• Managing contracts and deals for Top 80% accounts in the territory / zone.
• Working with team (FPR) and leading from the front on handling accounts so as to make them positive towards Bacardi.
• Developing team and working with them for future growth in career.
• Planning and managing commercial contracts with in-depth understanding of brand profitability, portfolio play, budgetary support management and overall P&L of the territory.
• Understanding and tracking of distribution for brands relevant to accounts as per company guidelines.
• Formulating offers, promotions and activations by brand for the channel and tracking the execution of the same thru M&E.
• Managing Off Trade and Hybrid Accounts in suburbs (North 24 Pgs + Nadia +Hoogly + South 24 Pgs) and delivering business commercials as per company goals.
• Managing 3rd party rolls and driving business through them for achievement of volumes and NSV.
• Responsible of market working of at least 12 to 13 days a month with team.
• Develop and manage the sales plan for your territory based on delivery of Commercial priorities and the Country Integrated Activity Plan (IAP)
• Develop effective long-term relationships with customers and distributors to be perceived as the company's leading customer contact within the state
• Monitor, guide and provide input to team members (frontline sales) on individual performances, customer and key channel partner relationship management and competitive activity
• Communicate regularly and effectively with customers to seek inputs for product and service improvement and resolve day-to-day operational questions/issues
• Building short term and long-term sales strategy for the region based on consumer insights, and market understanding all while managing budgets and price plans
• Liasioning with Excise as and when required

Skills
THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY:

• Sales Leadership roles, leading different territories/ states with responsibility to make strategic decisions for increasing revenue and profitability
• Proficient in handling all financial aspects of state/ region budgets including P&L accountability, channel strategies leading to continuous brand-pack-channel mix optimization driving NSV and volumes
• Great commercial acumen with in-depth understanding of marketing functioning while also being versatile and open minded to adapt to an ever-evolving market and make quick calculated decisions to tap market opportunities to deliver volumes and augment market share
• Commercial experience preferably with a beverages / FMCG / alco – bev industry. Drinks and Lifestyle Category experience is an advantage
• People developer and team builder with a proficient desire and ability to embrace diversity of thinking
• Strong negotiation skills and first-hand field sales experience

PERSONAL QUALITIES

• You are Pro-active, Goal-oriented and Passionate about delivering results and constantly seek to improve
• You love the consumer. You create strong positive first impressions and easily build those into great relationships with customers
• You demonstrate resilience by overcoming challenges and staying calm under pressure
• You demonstrate entrepreneurial thinking, looking for new ways to achieve better results

WHERE TO GO FOR MORE?

In the meantime, if you want to find out more information about our brands

and Primos please visit the careers page of our website at

BE PART OF OUR EXCITING FUTURE. HELP US CELEBRATE

MOMENTS THAT MATTER ONE DRINK AT A TIME.

LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

• Belonging: You have a strong capacity to create a culture of 'Belonging', where people feel appreciated for who they are, what they do, and who they can become
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you're presented with
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity.
U.S. applicants have rights under Federal Employment Laws.

Perks of Working for us
At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement:

• Competitive Pay Package
• Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
• Retirement/Pension Plan

Health & Wellbeing

• Medical, Critical Illness, and Life Insurance
• Calm Meditation App subscription (free)
• Employee Assistance Programs
• Best-in-class, family-friendly, and inclusive leave policies

Additional Benefits
The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.