Salesforce Marketing Cloud Developer/Analyst

4 days ago

Bengaluru, Karnataka, India Quicken Software Development Full time

Job Title: Salesforce Marketing Cloud Developer/Analyst

Location: Bangalore

Experience Level: 5+ years

About the Role

We are looking for a Salesforce Marketing Cloud (SFMC) Developer who is passionate

about creating personalized and data-driven customer journeys. The ideal candidate

will have strong hands-on experience in email build and development

(HTML/CSS), template creation, and end-to-end work across Email Studio, Contact

Builder, Automation Studio, Journey Builder, and Analytics Builder.

A good understanding of Einstein AI, SQL-based audience segmentation, and email

performance tracking/reporting is essential.

Movable Ink or similar dynamic content platform will be a big plus.

Key Responsibilities

  • Design, develop, and deploy responsive HTML/CSS email templates within

Salesforce Marketing Cloud.

  • Build and maintain template-based emails ensuring consistency with brand

guidelines.

  • Configure, manage, and optimize campaigns using Email Studio, Contact

Builder, Automation Studio, Journey Builder, and Analytics Builder.

  • Develop and execute SQL queries within SFMC for segmentation and

personalization.

  • Integrate and leverage Einstein AI capabilities for personalization, predictive

content, and send-time optimization.

  • Track, analyze, and report on email performance metrics (open rate, CTR,

conversions, etc.) using Salesforce Analytics Builder and reporting tools.

  • Work with Movable Ink or similar dynamic content platform.

Required Skills & Experience

  • Minimum 3+ years of hands-on experience in Salesforce Marketing

Cloud (Email Studio, Contact Builder, Automation Studio, Journey Builder,

Analytics Builder).

  • Strong proficiency in HTML, CSS, and AMPscript for email builds.
  • Advanced knowledge of SQL for audience segmentation and automation tasks.
  • Experience in creating modular email templates and working on template-

based campaigns.

  • Good understanding of Einstein AI features (e.g., predictive content,

engagement scoring).

  • Experience with Salesforce email tracking, analytics, and reporting dashboards.
  • Movable Ink or similar dynamic content platform.

Good-to-Have

  • Knowledge of ActionIQ or similar Customer Data Platform.
  • Knowledge of API integration.
  • Experience with AI in email campaigns (e.g., predictive or generative

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