Brand Manager

1 week ago

Kaushambi Ghaziabad Uttar Pradesh, India PERCOS THE SKIN CARE COMPANY Full time ₹ 4,80,000 - ₹ 6,00,000 per year

JOB PROFILE OF BRAND MANAGER

Location: Kaushambi

Company: Percos India Pvt Ltd

Key Responsibilities:

Product Strategy and Planning:

  • Develop and implement strategies for the promotion of dermatological products.
  • Conduct market research to understand customer needs, competitive landscape, and market trends.
  • Assist in product positioning, pricing, and differentiation.
  • Work with cross-functional teams to define product specifications and guidelines.

Marketing and Promotion:

  • Plan and execute marketing campaigns and product promotions.
  • Collaborate with the sales and marketing teams to develop promotional materials (brochures, websites, presentations).
  • Manage product launches and related events (conferences, seminars, etc.).

Product Lifecycle Management:

  • Monitor product performance and sales and helping in individual target achievement
  • Coordinate with R&D and production teams to address product issues, improvements, or updates.
  • Handle product-related queries from internal stakeholders and customers.

Sales Support and Training:

  • Work closely with the sales team to provide product knowledge and training.
  • Regular monitoring of Input utilization by Sales taem
  • Develop educational content for sales representatives, ensuring they understand product features, benefits, and potential side effects.
  • Support sales in meetings with healthcare professionals, doctors, or distributors.

Market Analysis and Competitor Monitoring:

  • Conduct SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis of the product.
  • Monitor competitor products, pricing, and marketing strategies to identify areas of improvement or opportunity.
  • Analyze customer feedback and market demand to suggest product enhancements.

Regulatory Compliance:

  • Ensure that the product complies with all regulatory requirements.
  • Stay up to date with changes in pharmaceutical regulations, ensuring that all marketing and product activities align with industry standards.

Collaboration with Doctors & Sales team:

  • Work with healthcare professionals, doctors, and institutions to gather insights for product development and marketing.
  • Interact with internal departments like R&D, production, Dispatch.

Skills Required:

  • Industry Knowledge: Deep understanding of the pharmaceutical industry, including drug formulations, regulations, and market dynamics.
  • Marketing and Sales: Strong grasp of marketing strategies, digital marketing, and sales tactics specific to pharmaceuticals.
  • Communication Skills: Ability to effectively communicate with internal teams, healthcare professionals, and stakeholders.
  • Analytical Skills: Ability to interpret market data, understand customer behavior, and analyze product performance.
  • Regulatory Knowledge: Familiarity with regulatory frameworks such as FDA, EMA, or other local agencies, depending on the region.
  • Problem-Solving: Ability to address product issues, market challenges, or customer complaints proactively.
  • Project Management: Efficient in managing timelines, budgets, and cross-functional coordination.

Educational Qualifications:

  • A Bachelor's or Master's degree in Pharmacy, Pharmaceutical Sciences, Life Sciences, or a related field.
  • Additional qualifications in Marketing, Business Administration (MBA), or Pharmaceutical Marketing will be an added advantage.

Experience:

  • Total work: 2 years (Preferred)

Job Type: Full-time

Pay: From ₹50,000.00 per month

Benefits:

  • Health insurance
  • Paid sick time

Work Location: In person

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