Sr. Manager

5 days ago

Pune, Maharashtra, India Tejraj Promoters & Builders Full time ₹ 15,00,000 - ₹ 20,00,000 per year

We are seeking a highly motivated and data-driven Senior Manager CRM to develop and lead the customer relationship management strategy across all residential/commercial projects. This role will play a critical part in improving lead quality, enhancing customer journeys, automating engagement across channels, and boosting conversion and retention rates throughout the property buying lifecycle.

Key Responsibilities:

Strategy & Planning

  • Design and execute the CRM strategy aligned with marketing and sales objectives.
  • Develop end-to-end CRM lifecycle journeysfrom lead acquisition to post-sales and customer retention.
  • Ensure seamless integration between CRM, lead management systems (LMS), and sales processes.

Lead Management & Conversion Optimization

  • Improve lead qualification, scoring, and distribution mechanisms for faster sales conversion.
  • Track and optimize lead touchpoints via email, SMS, WhatsApp, and telecalling automation.
  • Identify drop-off points and recommend strategies to reduce leakage in the sales funnel.

CRM & Automation Tools

  • Set up marketing automation workflows to trigger timely and personalized communications.
  • Ensure CRM data hygiene and proper integration with websites, landing pages, and digital campaigns.

Customer Insights & Reporting

  • Analyze buyer behavior, lead source performance, and campaign ROI using CRM dashboards.
  • Present actionable insights to marketing, sales, and senior leadership teams to drive decision-making.
  • Monitor KPIs like lead response time, engagement rates, customer satisfaction (CSAT), and repeat business.

Post-Sales & Loyalty Programs

  • Coordinate with CRM and customer service teams to manage handovers from pre-sales to post-sales.
  • Build loyalty/referral programs and engagement plans for repeat or long-term investors/buyers.
  • Ensure timely updates and communication on project construction, possession, and legal milestones.

Cross-Functional Collaboration

  • Collaborate closely with Sales, Marketing, Customer Care, Legal, and Technology teams.
  • Train teams on CRM usage, lead tracking, and customer interaction best practices.

Key Skills & Competencies:

  • Proven experience managing CRM in the real estate domain
  • Deep understanding of the real estate sales cycle and customer behavior
  • Data-oriented with strong reporting and dashboarding skills

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