Sales Manager
2 weeks ago
Job Title: Area Sales Manager
Department: Sales
Monday Saturday
Job Purpose
To drive primary and secondary sales in the assigned area, manage distributor and retail networks,
lead a team of Sales Officers, and ensure achievement of sales targets through effective planning
and execution.
______________
Key Responsibilities
- Sales Planning & Execution
Develop and implement area-specific sales plans aligned with regional targets
Ensure monthly sales targets are met
Drive secondary sales through retail coverage and merchandising
- Team Management
Supervise, train, and motivate Sales Officers/Executives
- Conduct regular market visits and joint working with the field team
- • Distribution Management
Appoint and manage distributors, ensuring efficient inventory and order management
- Ensure proper ROI for channel partners
- Monitor credit and outstanding balances as per company norms
- • Market Development & Visibility
- Expand retail reach, especially in under-penetrated territories
- Implement trade marketing activities and product visibility campaigns
- Collect and share market intelligence and competitor activities
• Reporting & AnalysisSubmit sales reports, forecasts, and competitor updates to management KPIs / Success Metrics
- • Achievement of sales and distribution targets
- • Growth in market share and numeric distribution
- • Distributor ROI and satisfaction
- • Team performance and productivity
- Use data to identify gaps, opportunities, and corrective actions
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