D2C Performance Marketing Executive

5 days ago

Ulsoor, India SUPERFOODS VALLEY PRIVATE LIMITED Full time ₹ 7,00,000 - ₹ 8,00,000 per year

Job Title: D2C Performance Marketing Executive

Location: Ulsoor, Bengaluru (WFO)

Experience: 2–3 Years

Preferred Domain Exposure: Health & Wellness

Role Overview

We are looking for a data-driven and creative D2C Performance Marketing Executive to join our fast-growing team in Bengaluru. In this role, you will be responsible for planning, executing, and optimizing paid marketing campaigns across Meta and Google platforms for our direct-to-consumer (D2C) brand portfolio. You'll work closely with cross-functional teams to drive customer acquisition, improve ROAS, and support overall funnel performance. This is a great opportunity for someone with a strong foundation in performance marketing who is passionate about health, wellness, and making a meaningful impact through digital growth.

Key Responsibilities:

  • Plan, execute, and optimize paid ad campaigns across Meta and Google platforms for D2C brands.
  • Manage daily budgets, bid strategies, ad placements, and audience targeting to maximize ROAS.
  • Collaborate with creative and content teams to develop compelling ad creatives and landing pages.
  • Monitor and report on campaign performance, generating actionable insights and recommendations.
  • Stay up to date with platform changes, best practices, and emerging tools/technologies.
  • Run A/B tests and experiments to continuously improve campaign performance.
  • Analyze customer journey data to enhance funnel performance and retention metrics.

Requirements:

  • 2–3 years of experience running and scaling campaigns on Meta ads and Google Ads.
  • Proven track record of managing significant monthly ad budgets with high ROI.
  • Strong analytical skills and comfort with performance data (Google Analytics, GA4, etc.).
  • Experience working with D2C brands.
  • Familiarity with Shopify, or other D2C tools (preferred).
  • Plus: Experience in the health and wellness industry.

Job Types: Full-time, Permanent

Pay: ₹700, ₹800,000.00 per year

Benefits:

  • Health insurance
  • Leave encashment
  • Life insurance
  • Paid sick time
  • Paid time off
  • Provident Fund

Schedule:

  • Day shift
  • Monday to Friday

Application Question(s):

  • Have you worked in the health and wellness industry or handled campaigns for health-focused products?
  • Have you worked for any D2C Brand?

Experience:

  • Google Ads: 2 years (Required)
  • Facebook Advertising: 2 years (Required)
  • Social media marketing: 2 years (Required)
  • A/B testing: 2 years (Required)

Work Location: In person

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