Digital Marketing- Programmatic

2 weeks ago

Hyderabad Pune, India Modern Ballistic Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Role & responsibilities:

  • 6+ years experience in Programmatic with DV 360 , DSP, optimization, campaign management
  • Understand the way the current accounts and their campaigns are executed using various DSPs.
  • Understand how the current campaigns are being setup for various client accounts, come up with a checklist and requirement understanding document.
  • Establish Communication workflow to have seamless information flow between the Cybage team and stakeholders from client side.
  • Work towards the programmatic campaign set up, execution, management, optimization and performance reporting (actively monitor campaign KPIs via reporting) as per the assigned tickets.
  • Manage daily programmatic campaign in DSP (Xandr, DV360, etc.) including internal questions regarding tracking and status of various campaigns
  • Manage insertion orders, campaign materials and all relevant campaign documentation in preparation for campaign launch
  • Run the campaign QA process to ensure accurate campaign implementation, pacing and performance
  • Take complete ownership of analysis of data to identify trends and opportunities, quickly drive changes and enhancements

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