Programmatic associate
3 days ago
Company Description
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG), managing over $47 billion in marketing investment globally on behalf of its clients. It operates full-service agency networks UM, Initiative, and Mediahub, along with specialized business units such as Healix, KINESSO, MAGNA, and more. The company serves a diverse range of industries including automotive, consumer product goods, health and wellness, entertainment, and retail. With over 18,000 marketing communication professionals in more than 130 countries, IPG Mediabrands delivers innovative and effective solutions to its clients. Learn more at
Role Description
This is a full-time, on-site role for a Programmatic Associate based in Pune. The Programmatic Associate will be responsible for executing programmatic media campaigns, optimizing performance to meet client KPIs, and conducting data analysis to provide actionable insights. They will assist in the creation and management of media plans, ensure accurate campaign setup, and maintain regular communication with clients to address any concerns or updates. Collaboration with internal teams to align on strategy and implementation is a key part of the role.
Qualifications
- Experience in executing and managing programmatic media campaigns
- Skills in data analysis and providing actionable insights
- Ability to create and manage media plans
- Excellent communication skills to maintain regular client interactions
- Proficiency in using programmatic platforms and tools
- Strong analytical and problem-solving abilities
- Experience in digital marketing and media buying
- Bachelor's degree in Marketing, Advertising, or a related field
- Previous experience in a similar role within an agency setting is a plus
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