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Social Media Marketer

2 weeks ago

Bengaluru, Karnataka, India Confio Technologies Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Summary:

We are looking for a creative and analytical General Social Media Marketer / LinkedIn Social Media Marketer to manage and grow our brand presence on LinkedIn. You will be responsible for building engagement, driving B2B awareness, generating leads, and positioning the company as a thought leader in its industry. Ideal for someone who understands LinkedIn's algorithm, audience behavior, and content trends.

Key Responsibilities:

  • Develop and execute a LinkedIn content strategy aligned with business and marketing goals.
  • Manage the company's LinkedIn page and support personal branding of key leadership profiles.
  • Create, schedule, and publish high-quality posts including text, images, carousels, videos, and polls.
  • Write compelling copy for company updates, product launches, employee spotlights, and industry insights.
  • Monitor LinkedIn analytics to track engagement, reach, and conversions; adjust strategies accordingly.
  • Run targeted LinkedIn ad campaigns (sponsored posts, lead generation forms, etc.) if required.
  • Identify trends, hashtags, and opportunities for community building and brand visibility.
  • Engage with relevant industry pages, groups, and comments to build a strong network.
  • Coordinate with design, sales, and HR teams for campaign input and alignment.
  • Track competitors and benchmark performance.

Qualifications & Skills:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 1–3 years of experience in social media marketing, preferably with B2B or tech companies.
  • Proven knowledge of LinkedIn's platform, content trends, and analytics tools.
  • Strong written English communication and copywriting skills.
  • Basic design skills using Canva or similar tools (preferred).
  • Knowledge of LinkedIn Ads Manager (optional but a plus).
  • Self-starter with a creative mindset and attention to detail.