Product Manager/ Sr. Product Manager-Derma

1 week ago

Mumbai, Maharashtra, India Eris Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Key Deliverables of the Job

1. Scanning the competitor landscape/ environment to identify opportunities for new product launches & line extensions

  • Understand the evolution of the market in the medium to long term and ascertain the trends in the brand portfolio
  • Understand the competitor landscape through research data at a macro level and through observation during market visits at a micro level
  • Data Analysis and Data Mining leading to facilitating marketing decisions

2. Development of Brand Development Strategy

  • Preparation of marketing mix
  • Development of Brand positioning/ Product differentiation techniques
  • Managing Brand life cycle

3. Development of marketing activities and product promotional campaigns (marketing programs)

  • Usage of analytical tools to identify problems and make decisions
  • Customer Segmentation & targeting
  • Design & Development of Promotional inputs
  • Goal Setting & Action plans including setting timelines, milestones, monitoring mechanisms etc.

4. Development of brand positioning, communication strategies and promotional tools & inputs

  • Development/ Usage of communication strategy & tools
  • Train the field force in using these in-clinic communication drivers

5. Direct marketing and promotional activities to most opportunistic market segments to maximise penetration

  • Explore/ Identify potential market segments & new frontiers
  • Leverage new business opportunities/ business alliances
  • Saliency based input planning

6. Liaison with production & supply chain department to ensure availability of stocks as per billing plans

7. Developing Customer Relation Activities in influencing decision-makers / influencers

  • Key customer Development (CRM activities)
  • Interaction & Negotiation with customers directly through customer visits

8. Driving implementation through the sales team

  • Training of sales force for implementation of promotional strategy, USPs etc
  • Review on effectiveness of strategies, tools etc
  • Feedback from internal customers (employees, line managers etc.)
  • Interaction with colleagues (phone calls, personal interaction, meetings etc)
  • Travel to locations to oversee implementation of marketing programs

9. Review of financial budgets, return on investments etc.

  • Maximise Gross Margins & contribution from the assigned portfolio
  • Tactical interventions including line extensions for maximising profits

10. Ensuring Compliance with Organisational Policies & Practices, Govt Regulations, Regulatory Bodies, Regulated Markets, Approvals etc.

11. Networking/ Self Learning & Development

  • External Networking
  • Self learning and development to understanding the contemporary practices, future evolution etc

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