Product Manager/Sr Product Manager
9 hours ago
Key Responsibilities :
- Portfolio Management:
* Manage the complete product portfolio, aligning with business goals and regional
market demands.
* Continuously assess market needs, monitor product performance, and refine strategies
to maximize profitability.
- New Product Launches:
* Lead the end-to-end process of new product launches in the segment.
* Collaborate with R&D, sales, and medical affairs to ensure successful product
introductions.
* Design impactful marketing campaigns to drive product adoption and awareness.
- Brand Strategy & Market Positioning:
* Develop and execute robust brand strategies to differentiate products in a competitive
landscape.
* Ensure consistent and effective brand messaging across all communication channels.
- Market Share & Sales Growth:
* Formulate short- and long-term product plans to achieve market growth targets.
* Monitor sales data and market trends to adjust strategies and optimize product
performance.
- Creative Communication & In-Clinic Campaigns:
* Design creative communication strategies targeting healthcare professionals and
patients.
* Lead the development of in-clinic campaigns to enhance product visibility and
educate healthcare providers.
- Competitor Analysis & Market Intelligence:
* Conduct regular competitor analysis using IMS data and other market intelligence
tools.
* Identify market opportunities and threats to maintain a competitive edge.
- Marketing Plan Development & Execution:
* Collaborate with internal stakeholders to create and execute annual marketing plans.
* Manage budgets efficiently, ensuring maximum ROI for marketing initiatives.
- Cross-Functional Collaboration:
* Work closely with sales, regulatory, medical, and other teams to drive product
success.
* Provide training and support to sales teams, ensuring strong product knowledge and
market insights.
- Budget & Resource Management:
* Manage the product marketing budget, ensuring cost-effective allocation of resources.
* Track marketing spend and evaluate campaign effectiveness to meet financial
objectives.
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