National Sales Head

Job Description NSM

ESCON Elevators

Location : Navi Mumbai

Industry - Elevators, or from EPC & Building & Materials

Functions Handled

Marketing Management

Sales Management

New leads generation

Key Result Areas

To develop and implement Sales and Marketing Strategy to achieve the overall

Corporate objectives

Provide the vision, direction and leadership for the team for achievement of the business goals

Responsible for execution of the annual business plan of the company

Responsible for the ongoing development and implementation of the sales strategy

Approve all pricing decisions with respect to new installations

Monitor profitability and responsible for cost control and budget adherence

Establish close working relationship with all the functions to maximize efficiencies and ensure

timely execution

Responsible for key account management

Responsible for increasing the customer base by adding new customers

Key Job Responsibilities

Plan develop and implement strategy for expanding market, retaining customers and

improving sales

Understand every geography and evolve strategies for lead generation

Analyse market trends, recommend changes to marketing and business development

strategies based on analysis and feedback

Monitor the activities related to sales and new business development & ensure that targets

are met

Coordination with the customers to identify their business needs and ensuring the needs are

catered to increased sales

Coordinate with installation department and follow up on timely delivery

Approve pricing to ensure achievement of desired profitability margins

Visit the branches and monitor the performance of the sales team

Sales Related Responsibilities

Annual, Monthly and on- going sales forecasting depending on the market and business

environment

Define the metrics for monitoring performance, monitor allocation of routes to sales team

and ensure achievement of targets by the sales team

Coordinate with installation, design department for technical feasibility of proposals

Achieve the desired profitability for every new installation

Derive Costing policy and ensure compliance

Approve all costing related decisions

Explore new markets to be added

Tap new opportunities for growth and expansion

Tie up with new customers

Propose new products

Tie ups with National Key Accounts

Provide support for collections to the installation team wherever necessary

Monitor lead generation activity and ensure addition of new clients

Support the Branch in negotiations wherever necessary

Approve sales contracts as per the defined delegation of authority

Review the performance of the sales team along with the Branch Manager. Ensure

enhancement of conversion rates of the team

Brand Management and Corporate Communications

Responsible for the development and implementation of the marketing communication

nationally in line with the Group strategy

Website management and ensure the website is live

Coordinate with external agencies for implementation of decisions relating to publicity

Approve marketing spends and ensure adherence to budgets

Continuous assessment of the market and evolving strategies for brand positioning

Ensuring that the brand guidelines are followed correctly

Customer Relationship Management

Visit sites and meet key customers

Seek to address customer requirements or complaints

Train the team on client communication (team members of all departments having client

interactions)

Cross sell to ensure taking up additional requirements such as service and modifications from

existing customer

Team Management

Continuous assessment of skill set inventory vis- -vis organizational/functional needs, identify

gaps and induct right people

Identify training needs of the staff members and organize suitable training programmes for

their personal development

Establish mentor programs for key staff members

Conduct periodical performance appraisal of the team members and guide them to improve

their performance and build their career path

Key Performance Indicators

Revenue targets achievement by the team

Achievement of desired profitability per new installation

Adherence to marketing budgets

Improvement of market share

Achievement of cross selling targets