Performance Marketing Specialist

2 days ago

Bengaluru, Karnataka, India Anand Sweets & Savouries Full time ₹ 4,00,000 - ₹ 8,00,000 per year

Location:
M.G Road | Bengaluru

Department:
Online Sales & Marketing / E-commerce

Job Summary:

We are looking for a proactive and detail-oriented performance marketing specialist to oversee our brand presence on Swiggy and Zomato. The ideal candidate will be responsible for managing and optimizing all aspects of our online store, including product listings, pricing updates, ad campaigns, and strategic marketing initiatives. This role requires close coordination with store teams, platform marketing teams, and internal management to drive sales, enhance visibility, and ensure operational efficiency.

Key Responsibilities:

Product Listing & Management:

  • Coordinate with store teams to ensure all products are accurately listed on Swiggy and Zomato.
  • Regularly update existing listings with price changes, promotions, images, and descriptions.
  • Add new product listings promptly to reflect new menu offerings.
  • Ensure product information is accurate, appealing, and optimized for maximum customer engagement.

Marketing & Sales Strategy:

  • Collaborate with Swiggy and Zomato marketing teams to develop and execute sales-driving campaigns.
  • Monitor, optimize, and strategize digital advertising campaigns on Swiggy and Zomato to maximize ROI.
  • Plan promotions, discounts, and special offers in coordination with internal teams to boost sales.
  • Analyze competitors' listings and campaigns to identify opportunities for growth.

Performance Monitoring & Reporting:

  • Track and maintain weekly sales reports for all online channels, including insights on performance metrics and trends.
  • Forecast future sales and identify opportunities to grow online revenue.
  • Monitor customer reviews, ratings, and feedback to improve service and offerings.

Operational Coordination:

  • Coordinate with store managers to resolve queries related to online operations, inventory, and fulfillment.
  • Ensure smooth execution of orders and resolve operational bottlenecks promptly.
  • Liaise with Swiggy and Zomato teams to troubleshoot any listing, payment, or operational issues.

Qualifications & Skills:

  • Bachelor's degree in Business, Marketing, or related field.
  • 2+ years of experience in e-commerce, online sales, or digital marketing, preferably in the food & beverage industry.
  • Strong knowledge of Swiggy and Zomato platforms, including listing optimization and advertising tools.
  • Excellent analytical skills and experience with performance reporting and sales forecasting.
  • Good communication and coordination skills to work with multiple stakeholders.
  • Proactive, detail-oriented, and capable of managing multiple tasks simultaneously.

Key Competencies:

  • Strategic thinking with the ability to implement actionable marketing plans.
  • Strong organizational skills and attention to detail.
  • Customer-focused mindset to enhance online brand presence.
  • Ability to work under tight deadlines and dynamic operational environments.

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