Senior Content Strategist

Senior Content Strategist

At Horizontal Digital, we hold ourselves to one key belief: You're only as good as your worst customer experience. This mantra is what drives our digital consultancy to think beyond the easy answers and instead create websites, apps, portals and other experiences that solve customer needs for Fortune 500 companies in intuitive and empathetic ways. And we make this lofty standard a reality by fusing strategy, data, design and technology together to arrive at solutions that set the bar higher for everyone. We use these values to fuel superior results:

Lock arms

We forge relationships that make our impact 1,000x stronger. This means working across departments and engaging both our clients and our communities to deliver the greatest good.

Show hustle

We're not ones to sit on our hands and wait. Instead, we anticipate opportunities, collectively roll up our sleeves and find ways to execute the exceptional.

Embrace change

From new technologies to workplace philosophies, we welcome the unexpected and constantly anticipate what's next.

Elevate empathy

We listen before we take action. This means understanding a variety of perspectives and holding ourselves to a higher standard of accountability.

Never settle

We motivate each other to push past the easy answers and collectively arrive at bigger, more inspiring ideas.

But enough about us. Let's talk about you.

This is a full-time role located at our Global Delivery Center, Vadodara, India.

As a Sr. Content Strategist, you will act as a bridge between our Content Authors, UX teams, designers, developers, strategists, and project managers, and teams to ensure content completeness, ensuring it is not only SEO-friendly but also fully accessible as per WCAG standards. This role requires a candidate who can strategize, oversee, and optimize the end-to-end content lifecycle — from ideation and structure to publishing and post-launch optimization.

What you'll do:

Content Strategy & Planning

• Define content strategy in alignment with business objectives and brand voice.

• Lead pre-authoring phases (content outlines, wireframes, taxonomy, metadata).

• Ensure consistency in content governance and authoring workflows.

• Identify content gaps and propose enhancements to information architecture.

SEO Management

• Perform keyword research and competitive analysis.

• Conduct SEO audits and provide optimization recommendations.

• Optimize on-page elements (titles, headings, meta descriptions, URLs).

• Collaborate with developers for technical SEO best practices.

• Monitor performance metrics and prepare improvement reports.

Accessibility Compliance

• Create accessibility guidelines for content creators.

• Validate compliance with WCAG 2.1 AA standards and ADA requirements.

• Work with QA teams for accessibility testing and remediation.

• Mentor authors on inclusive writing and accessible formatting.

Collaboration & Governance

• Partner with cross-functional teams to ensure smooth content workflows.

• Maintain documentation (style guides, accessibility checklists, SEO playbooks).

• Advocate for user-first and inclusive content experiences.

Who you are:

• Proven track record in content strategy, SEO, and accessibility (3+ years in each area preferred).

• Expert understanding of WCAG guidelines and ARIA roles.

• Proficiency in CMS platforms, especially Sitecore.

• Hands-on experience with SEO tools (Google Analytics, Search Console, SEMrush, Ahrefs).

• Knowledge of taxonomy, metadata, and structured content principles.

• Strong analytical and communication skills.

What you bring:

• 7-10 years of content strategy experience at a reputed agency or consulting firm.

• Bachelor's degree in marketing, business, or relevant field.

• Familiarity with content management systems, keyword research tools, Accessibility and SEO guidelines.

• Strong content presentation skills.

• Strong organizational and time management skills.

• Effective communication skills.

• Strong knowledge of Microsoft Excel and/or Google Docs.

• Experience with Agile methodology (preferred).