Digital Marketing Executive

4 days ago

Kozhikode, Kerala, India Meckavo Sports & Infra Pvt Ltd Full time ₹ 1,80,000 - ₹ 3,00,000 per year

RESPONSIBILITIES :

1. Handle Social Media Platforms & Engagement:

  • Manage and maintain the company's presence across various social media platforms including Facebook, Instagram, LinkedIn, Twitter, and others.
  • Engage actively with the audience by responding to comments, messages, and mentions to build community and brand loyalty.
  • Monitor trends, hashtags, and competitor activity to stay current and relevant in digital conversations.

2. Analyze Ad Performance and Prepare Reports:

  • Monitor the performance of paid advertising campaigns across platforms like Google Ads, Meta Ads (Facebook/Instagram)
  • Use analytics tools such as Google Analytics, Meta Ads Manager, and others to track metrics like impressions, clicks, conversions, and ROI.
  • Identify underperforming campaigns and adjust strategy for better outcomes.

3. Coordinate with the Marketing & Sales Team:

  • Work closely with the marketing team to align digital efforts with broader campaign goals and timelines.
  • Collaborate with the sales team to understand lead quality, customer persons, and conversion challenges.
  • Share performance insights and lead data with relevant departments to improve cross-functional strategies.

4. Create and Manage Digital Content:

  • Plan, write, and design engaging digital content including social media posts, blogs.
  • Collaborate with graphic designers, content writers, and video editors to create high-quality multimedia content.
  • Ensure all content is consistent in terms of style, quality, and tone of voice and optimized for SEO and user engagement.

5. Implement SEO Strategies for Better Reach:

  • Conduct keyword research to identify opportunities for organic traffic growth.
  • Optimize website pages, blog posts, and landing pages for search engines (onpage SEO).
  • Coordinate with web developers to improve site structure, speed, and mobile responsiveness (technical SEO).

REQUIREMENTS:

  • Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
  • 1-2 Years of experience in the same role.
  • Good communication skill in English (Required)
  • Communication skill in Hindi will be a plus.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Creative mindset with a strong attention to detail.

Job Type: Full-time

Pay: ₹15, ₹25,000.00 per month

Benefits:

  • Cell phone reimbursement
  • Health insurance

Experience:

  • Digital marketing: 1 year (Preferred)

Language:

  • English (Required)

Work Location: In person

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