Divisional Head- Digital Marketing(Smart TV Exp Required)

3 days ago

Noida, Uttar Pradesh, India dishtv Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Role Summary

Leading the digital marketing function for VZY Smart TV brand, responsible for defining, executing, optimizing and scaling digital strategies to drive brand awareness, product adoption, engagement and sales across digital & omnichannel touchpoints. The role includes strategic planning, budget management, team leadership, cross-functional alignment, and outcome ownership (KPIs & ROI).

Required Qualifications & Experience

  • Experience: years in digital marketing; at least 3-5 years Experience in consumer electronics / smart TV / IoT / home entertainment would be a plus.
  • Education: Bachelors (Bs degree in Marketing / Business / Communications; MBA or equivalent preferred.
  • Knowledge & Skills:
  • Deep familiarity with digital channels: SEM, Paid Social, Display, Video, Programmatic, Affiliate etc.
  • Strong analytic capability; comfort with data, dashboards, conversion funnels, A/B testing.
  • Experience with content marketing, influencer / creator strategy.
  • Understanding of omnichannel marketing (online + offline), retailer / trade channel dynamics.
  • Experience working with agencies & vendors.
  • Up-to-date with latest tools & platforms, technology, trends (OTT, smart home, connected devices).
  • Personal Attributes: Strategic mindset, result oriented, strong communication skills, collaborative, able to manage cross-functional stakeholders (product, sales, operations, supply chain, etc.).

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