Digital Marketing Executive
5 days ago
Role Description
We are seeking an experienced and results-driven Digital Marketing Executive to lead our online marketing strategy and manage a dynamic team of professionals across SEO, social media, paid advertising, content, and design. The ideal candidate will have a proven track record in driving brand growth, generating quality leads, and maximizing ROI through integrated digital campaigns.
Key Responsibilities:
Develop, implement, and manage the overall digital marketing strategy aligned with business objectives.
Lead and optimize SEO, SMO, Google Ads, Meta Ads, and LinkedIn Ads campaigns.
Supervise and guide the content and graphics team to ensure engaging and high-performing creatives.
Allocate and manage digital marketing budgets effectively to maximize ROI.
Monitor, analyze, and report on performance across all channels using Google Analytics, Search Console, and BI tools.
Build a strong online presence through both performance-driven and brand-building campaigns.
Collaborate with cross-functional teams (sales, content, design) to deliver impactful marketing initiatives.
Stay updated with the latest digital trends, Google algorithm updates, and emerging ad platforms to keep strategies competitive.
Required Skills & Qualifications:
Bachelor's or Master's degree in Marketing, Business, or related field.
Minimum 2–5 years of proven experience in digital marketing with at least 2 years in a managerial or team-lead role.
Strong expertise in SEO, SMO, PPC, Google Ads, Meta Ads, LinkedIn Ads, and email automation.
Hands-on experience in leading creative teams (content, design, graphics).
Excellent leadership, analytical, and project management skills.
Ability to manage large-scale campaigns and high-value budgets.
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