Digital Marketing Executive

2 days ago

Delhi Delhi, India Eleva8e Digital Full time

**Marketing Executive**

**Experience: 2-3 Years**

**Salary Upto 50k**

**Job Summary**:
As a **Digital Marketing Executive,** your primary responsibility will be to generate high-quality leads for the business development team by creating and executing **digital marketing campaigns** tailored to attract potential clients. You will focus on driving customer acquisition through targeted strategies across various digital channels within the technology or IT sector.

**Key Responsibilities**:

- Design and optimize online campaigns to capture and convert leads, ensuring a consistent pipeline for the business development team.
- Collaborate with the business development and sales teams to ensure marketing efforts align with business goals and target audience needs.
- Analyze and track the performance of lead generation campaigns, optimizing strategies based on metrics such as conversion rates, cost per lead, and ROI.
- Use tools like **Google Analytics,** CRM platforms, and marketing automation software to manage and nurture leads through the funnel.
- Conduct market research to refine buyer personas and drive growth, and create targeted content (whitepapers, case studies, eBook) to engage and convert the audiences by showcasing expertise.
- Lead cross-functional integrated marketing campaign to ensure seamless alignment on brand positioning, creating high-impact messaging that differentiates the brand in a competitive landscape.
- Conduct market research and competitor analysis to identify new opportunities for lead generation within the tech/IT space.
- Create engaging and relevant content (e.g., landing pages, whitepapers, case studies) that resonates with potential leads.
- Stay up-to-date with digital marketing trends and lead generation techniques, especially within the technology/IT industry.

**Qualifications**:

- Bachelor’s degree in Marketing, IT, Computer Science, or a related field.
- Strong analytical skills with the ability to assess campaign performance and make data-driven decisions.
- Excellent communication skills and ability to collaborate with business development and sales teams.
- Experience with CRM and marketing automation platforms (e.g., HubSpot, Marketo, Jira, Zoho, SEMrush, GA, Google Search Console) to manage and nurture leads.

Pay: ₹40,000.00 - ₹50,000.00 per month

Schedule:

- Day shift
- Monday to Friday

Application Question(s):

- Do you have a valid Google Ads Certification?
- Have you worked in digital marketing with a focus on lead generation, preferably in the technology or IT sector?
- Are you familiar with setting up and optimizing drip marketing campaigns?
- Have you created targeted content

(whitepapers, case studies, eBook) to engage and convert the audiences by showcasing expertise.

**Education**:

- Bachelor's (required)

**Experience**:

- Digital marketing: 2 years (required)
- Google Analytics: 2 years (preferred)
- Lead generation: 2 years (required)
- Google Ads: 2 years (preferred)
- Content marketing: 2 years (required)

Work Location: In person

Application Deadline: 15/11/2024

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