Lead – Marketing Automation

2 days ago

Greater Kolkata Area, India ZINFI Technologies, Inc. Full time ₹ 6,00,000 - ₹ 18,00,000 per year

Responsibilities
Marketing Intelligence & Reporting:

  • Design, implement, and manage dashboards, KPIs, and performance reports across campaigns, both net new and installed base sales funnels, and partner lifecycle management.
  • Leverage advanced Excel models (PivotTables, Power Query, VLOOKUP, Index-Match, Macros, etc.) to track and forecast sales & marketing performance.
  • Translate complex data into clear insights and actionable recommendations for leadership.

HubSpot Ownership

  • Manage and optimize HubSpot Sales, Marketing, and Service Hubs, ensuring end-to-end integration with business processes.
  • Automate lead scoring, nurturing workflows, sequence, and partner communication campaigns.
  • Define, Measure, Analyze, Improve, and Control (DMAIC CRM data hygiene, segmentation, and reporting accuracy across global markets.

Cross-Functional Collaboration

  • Partner with Sales, Product, Customer Success, and Partner Success teams to align sales & marketing insights with business strategy
  • Act as the go-to resource for campaign performance, sales funnel efficiency, and partner lifecycle health metrics.
  • Provide data-driven insights that influence go-to-market (GTM) strategies, partner enablement, and revenue growth initiatives.

Data & Process Management

  • Establish data governance, ensuring accuracy, consistency, and completeness.
  • Build models to evaluate partner/seller onboarding efficiency, churn, and growth trends.
  • Continuously refine reporting frameworks to adapt to business and market needs.

Leadership & Enablement

  • Mentor and guide junior marketing analysts in data analysis, reporting, and tool adoption.
  • Educate stakeholders on best practices for leveraging tool like HubSpot, Apollo, etc., and marketing intelligence.
  • Serve as the subject matter expert for business automation, analytics, and business reporting.

Skills

  • Education: Bachelor's/master's degree in marketing, Business Analytics, Data Science, or related field.
  • Experience: Minimum 6+ years in Marketing Intelligence, Marketing Operations, or Business Analytics, preferably in a product-based IT company.
  • HubSpot Expertise: Deep knowledge of HubSpot Sales, Marketing, and Service Hubs (certifications preferred).
  • Analytical Skills: Strong command of Advanced Excel (PivotTables, Macros, Power Query, Power Pivot, IndexMatch, Data Models).
  • Reporting Skills: Proven experience in building and maintaining dashboards, reports, and KPI tracking.
  • Business Acumen: Strong understanding of partner/ seller lifecycle, sales funnel management, and GTM strategy
  • Collaboration: Ability to work cross-functionally with Sales, Marketing, Customer Success, Product, and Partner teams.
  • Soft Skills: Excellent problemsolving, storytelling with data, attention to detail, and communication skills.

Reporting To

  • Director – Business Intelligence

What We Offer

  • Opportunity to be part of a fastgrowing SaaS / Product Platform Company shaping partner ecosystem management.
  • Exposure to global markets and cross-functional leadership teams.
  • Competitive compensation and benefits package.
  • A collaborative, innovative, and growth-driven work environment.

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