Content Marketer

2 weeks ago

Gurgaon, Haryana, India Fotello Full time ₹ 9,00,000 - ₹ 12,00,000 per year

About the Company

Fotello is building the next generation of AI-first creative tools, starting with a lightning-fast photo editing platform purpose-built for real estate media. Backed by a small, elite team from IITs, UBC, UCLA, AWS, and more, we've already launched a profitable product that real estate photographers love—and we're just getting started. With big product launches on the horizon, we're scaling our brand and demand engine to match.

About the Role

As Fotello's first Content Marketer (in-person, Gurugram), you'll define our voice and build a high-velocity content engine from the ground up. You'll craft stories that convert - website copy, landing pages, case studies, emails, and social, while partnering closely with founders, performance marketing, design, product, and customer success.

Responsibilities

  • Own the content calendar across the funnel: TOFU education, MOFU case studies, BOFU landing pages, and lifecycle emails.
  • Write and ship conversion-grade assets: homepage/LP copy, comparison pages, objection-handling sections, onboarding and re-activation emails.
  • Turn customer interviews into crisp case studies and proofs - quotes, metrics, before/after visuals.
  • Collaborate with performance to produce ad→LP pairs; iterate based on data (CTR, CVR, CPA, activation).
  • Lead basic SEO: intent research, briefs, internal linking, and measurement via Search Console/GA4.
  • Partner with product on feature launches—naming, messaging, release notes, and GTM content.

Qualifications

  • 2-5 years in B2B SaaS content or product marketing with a strong IC (hands-on) track record.
  • Fluency across formats: web copy, emails, blogs/guides, social posts; comfort editing for clarity and flow.
  • Conversion mindset: you write to move metrics, not just fill calendars.
  • Research chops: customer interviews, founder knowledge extraction, objection handling.
  • Working knowledge of GA4, Search Console, and a CRM/marketing tool ).
  • Excellent written English; crisp structure and a bias for specifics over adjectives.

Why Join Fotello?

  • Be the founding content hire at one of the fastest-growing core AI startups.
  • Own the narrative in a category that's being reinvented in real time.
  • Work directly with founders on high-impact launches and campaigns.
  • Small, mission-driven team that cares about users, craft, and each other.
  • In-person, high-energy environment in Gurugram (relocation support available).

How to Apply

Send your resume and a short note on why this role at Fotello excites you. Include three portfolio links: (1) one case study, (2) one landing page or website section you wrote, (3) one lifecycle email or sequence. For each, add 2–3 lines on goal, audience, and outcome. We read every application.

Equal Opportunity Statement

Fotello is committed to diversity and inclusivity in the workplace. We encourage applications from individuals of all backgrounds and experiences.

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