Content Marketing Manager

About Us

Cuemath is an education technology company that has already helped hundreds of thousands of students globally master foundational learning through engaging, personalized learning experiences. Our platform has proven product-market fit and a track record of delivering real learning outcomes.

We're also building a content-driven platform that helps millions of students understand how their brains work and how to study more effectively.

Our founder has 20+ years of teaching experience, deep expertise in learning science, and a proven ability to build scalable education platforms. We're backed by strong investors, profitable, and growing rapidly.

We believe in science over gimmicks, transparency over hype, and genuine student success over marketing spin.

About The Role

Imagine reaching millions of learners with content that fundamentally changes how they study, learn, and succeed. Not generic study tips or motivational fluff - but evidence-based techniques rooted in science.We're building the definitive resource on the
science of learning
- helping students understand not just
what
to study, but
how their brains actually learn
. And to do this, we're looking for an exceptional Content Marketing Manager who is:

• Obsessed with the science of learning and making it accessible
• Excited to translate scientific research into content that helps millions of students
• Ready to build a content engine from scratch that establishes us as the category authority
• Capable of channeling a founder's unique voice and expertise into scalable content

The founder (IIT-JEE alum, 20+ years teaching, successful ed-tech entrepreneur with a track record of reaching hundreds of thousands of students) will provide the insights, methodologies, and expertise. Your role is to amplify that voice strategically and build a content operation that drives explosive growth.

What You'll Do

Build the Content Strategy

• Develop and own the content strategy that makes us the definitive authority on learning science
• Identify the gap between cutting-edge cognitive research and what students actually know - then fill it with compelling content
• Create frameworks and systems for producing consistently excellent content at scale
• Make data-driven decisions about what content to create and how to position it

Transform Founder Insights into Compelling Content

• Conduct interviews with founder to extract insights, stories, and methodologies about effective learning
• Write articles in the founder's authentic voice - capturing their unique perspective on neuroscience-backed study techniques
• Translate complex scientific concepts into engaging, accessible content
• Own end-to-end content production: ideation → drafting → editing → optimization → publication

Drive Distribution & Growth

• Execute multi-channel distribution strategy (blog, email, social, partnerships)
• Optimize content for both traditional SEO and Answer Engine Optimization
• Repurpose core content into multiple formats (social threads, videos, infographics, lead magnets)
• Build and nurture email audience; create conversion-focused content journeys
• Track metrics that matter (traffic, engagement, conversions) and iterate based on data

Who You Are :

• You're fascinated by how learning actually works.
  You've read about the spacing effect, understand why cramming fails, and get excited about cognitive psychology research. The idea of bringing evidence-based learning techniques to millions of students genuinely energizes you.
• You're an exceptional writer.
  You can adopt different voices authentically, explain complex ideas simply, and tell stories that stick. Your portfolio shows versatility across long-form articles, social content, and email copy.
• You've built content programs before.
  4+ years in content marketing (ideally education, ed-tech, or B2C). You've taken content operations from 0→1, driven measurable growth, and understand both organic strategy and content-led acquisition.
• You're technical enough.
  Strong SEO knowledge (topical authority, E-E-A-T, not just keywords). Comfortable with analytics tools. Understanding of Answer Engine Optimization is a bonus.
• You thrive in ambiguity.
  Early-stage environment. Direct founder collaboration. You see what needs doing and do it, without hand-holding. You have strong opinions but stay flexible and data-driven.

Bonus points for:

• Personal experience with learning science or cognitive psychology
• Background in education or ed-tech
• Basic design skills (Figma/Canva)
• Early-stage startup experience
• Genuine passion for helping students learn more effectively