Marketing Executive

7 days ago

Mumbai, Maharashtra, India Generex Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Summary :
 We are seeking a dynamic and result-driven Marketing Executive to support the planning and execution of marketing strategies. The role involves implementing promotional campaigns, analyzing market trends, and contributing to brand awareness and lead generation initiatives.
Key Responsibilities:

l Assist in the development and implementation of marketing plans and campaigns (digital & offline).

l Conduct market research to identify trends, customer needs, and competitive analysis.

l Manage and update the company's website, social media platforms, and digital content.

l Coordinate with internal teams and external agencies/vendors for branding and promotional activities.

l Support event planning, including trade shows, exhibitions, and promotional events.

l Monitor and report the effectiveness of marketing campaigns (ROI, KPIs, etc.).

l Prepare marketing presentations, sales support materials, and regular reports.

l Maintain an up-to-date database of leads, contacts, and marketing materials.

l Collecting and updating data related to the PMT, Business Development, and Purchase teams, including information pertaining to the GM, VP, and President.

l Regularly meet with the PMT, BD, and Purchase teams, as per the frequency defined by superiors, to promote company products, conduct brand promotion activities, and carry out market research initiatives.

l Collecting feedback on existing and potential new business opportunities in the Nutraceutical market to support strategic planning and business development initiative.

l Conduct regular and systematic data collection on competitors' activities, including product offerings, pricing strategies, marketing campaigns, and market positioning, to support strategic planning and maintain a competitive edge.

l Responsible for achieving the assigned yearly targets and actively participating in setting performance goals and business objectives for the following year

Key Skills & Competencies:

l Excellent communication and interpersonal skills.

l Proficiency in digital marketing tools, social media, and MS Office.

l Knowledge of marketing automation tools and CRM systems is a plus.

l Strong creativity, problem-solving ability, and analytical mindset.

l Ability to manage multiple projects and meet deadlines.

Qualification :
Science Graduate / B.Pharm + Marketing Management Course

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