Performance Marketing

2 hours ago


Pune, Maharashtra, India Vertoz Full time ₹ 15,00,000 - ₹ 25,00,000 per year

About the Role:

We are seeking a data-driven Performance Marketing Manager to lead and optimise our paid marketing efforts. You will run end-to-end digital campaigns, track performance, and drive acquisition, conversions and ROI.

Key Responsibilities:

  • Plan, launch and manage performance marketing campaigns across digital channels (search, social, display, paid media).
  • Monitor key metrics (CPA, ROAS, conversion rates), analyze results and optimize campaigns accordingly.
  • Conduct A/B tests (ad creatives, audiences, landing pages) to improve performance.
  • Manage budget allocation across channels to ensure efficient media spend.
  • Collaborate with content/creative/product teams to align campaigns with overall business goals.

Required Qualifications & Skills:

  • 6+ years' experience in performance/digital marketing or related role.
  • Strong analytical mindset; proficiency with digital advertising platforms (e.g. Google Ads, Facebook/Instagram Ads) and analytics tools (e.g. Google Analytics).
  • Good understanding of paid media strategies (SEM, paid social, display).
  • Comfortable working with data, budgets, and performance reporting; ability to adapt and optimise campaigns.
  • Strong communication and teamwork skills to coordinate with cross-functional teams.


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