Social Media

About Acropink

Acropink is a forward-thinking digital marketing company dedicated to helping brands build meaningful connections with their audiences through innovative strategies and creative excellence.

The Role

We're seeking a dynamic Social Media & PR Manager to lead our brand communications, social media strategy, and public relations efforts. This role requires a creative storyteller who can amplify our brand voice while building strategic relationships that elevate Acropink's presence in the digital marketing landscape.

Key Responsibilities

Social Media Strategy & Management

• Develop and execute comprehensive social media strategies across all platforms (LinkedIn, Instagram, Twitter, Facebook, TikTok) to increase brand awareness and engagement
• Create, curate, and manage high-quality content that resonates with target audiences and showcases Acropink's expertise
• Monitor social media trends, platform updates, and competitor activities to identify opportunities for innovation
• Manage social media calendar, ensuring consistent posting schedules and campaign alignment
• Analyze performance metrics and provide actionable insights to optimize content strategy and ROI

Public Relations & Brand Communications

• Build and maintain relationships with media contacts, journalists, industry influencers, and key stakeholders
• Develop and distribute press releases, media kits, and thought leadership content
• Secure media coverage and speaking opportunities for company leadership
• Manage crisis communications and protect brand reputation
• Coordinate with internal teams to identify newsworthy stories and case studies

Content Creation & Brand Voice

• Craft compelling copy for social posts, press releases, blog articles, and marketing collateral
• Ensure consistent brand voice and messaging across all communication channels
• Collaborate with the creative team to develop visual content that supports campaigns
• Create engaging multimedia content including videos, graphics, and interactive posts

Community Engagement

• Foster meaningful relationships with followers, clients, and industry communities
• Respond to comments, messages, and inquiries in a timely and professional manner
• Identify and engage with brand advocates and potential collaboration opportunities
• Monitor online conversations about the brand and industry to inform strategy

Campaign Management

• Plan and execute integrated social media and PR campaigns that support business objectives
• Coordinate product launches, company announcements, and special initiatives
• Track campaign performance and prepare detailed reports for stakeholders
• Manage social media advertising budgets and paid promotion strategies

Industry Positioning

• Position Acropink as a thought leader in the digital marketing space
• Organize and promote webinars, workshops, and industry events
• Develop partnerships with complementary brands and industry organizations
• Stay ahead of digital marketing trends and best practices

What Success Looks Like

• Measurable growth in social media followers, engagement rates, and brand mentions
• Increased media coverage and positive brand sentiment
• Strong community engagement and brand loyalty
• Successful campaign execution that drives business results
• Enhanced brand visibility and industry recognition

Who You Are

• 4+ years of experience in social media management and public relations, preferably in a digital marketing or agency environment
• Proven track record of developing successful social media strategies and securing meaningful media coverage
• Exceptional writing and storytelling skills with attention to detail
• Strong understanding of social media platforms, analytics tools, and PR best practices
• Experience with social media management tools (Hootsuite, Buffer, Sprout Social) and analytics platforms
• Excellent relationship-building and communication skills
• Creative thinker with the ability to generate innovative ideas
• Crisis management experience and strong decision-making abilities
• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or related field
• Self-motivated with excellent organizational and time management skills

Bonus Points

• Experience in B2B marketing or agency environments
• Established media contacts and industry relationships
• Knowledge of SEO and content marketing principles
• Experience with influencer marketing and partnership development

What We Offer

• Competitive salary and benefits package
• Opportunity to shape the brand voice of a growing digital marketing company
• Collaborative and creative work environment
• Professional development and growth opportunities
• Flexible work arrangements

How to Apply

Ready to amplify Acropink's story? Send your resume, portfolio, and a brief cover letter explaining why you're the perfect fit for this role to

• Acropink is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.