Social Media

Job Description: Social Media, SEO & Digital Marketing ExpertPosition Overview

We are seeking a highly skilled and creative Social Media, SEO, and Digital Marketing Expert to join our team. The ideal candidate will be responsible for developing and executing comprehensive digital marketing strategies that drive brand awareness, generate leads, and enhance online visibility. This role requires strong expertise in SEO, social media management, paid advertising, content marketing, and analytics.

Key Responsibilities

• Social Media Management
• Develop and implement social media strategies across platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube, TikTok, etc.).
• Create, curate, and manage engaging content (posts, reels, stories, videos, graphics).
• Monitor social media trends, engage with followers, and grow brand communities.
• Track, analyze, and report social media performance metrics.
• SEO (Search Engine Optimization)
• Conduct keyword research, on-page & off-page SEO, and technical SEO audits.
• Optimize website content, blogs, landing pages, and meta tags for higher search rankings.
• Build quality backlinks and improve domain authority.
• Monitor and analyze website performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.
• Digital Marketing & Paid Ads
• Plan, execute, and manage paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.).
• Develop strategies for lead generation, conversions, and ROI optimization.
• Collaborate with the design and content team to create compelling ad creatives.
• Track and analyze campaign performance, preparing regular reports.
• Content & Branding
• Collaborate with the creative/content team to produce blogs, videos, and marketing materials.
• Ensure consistent brand voice and messaging across all digital platforms.
• Work closely with influencers/brand ambassadors for collaborations.
• Analytics & Reporting
• Use digital marketing tools (Google Analytics, Data Studio, HubSpot, etc.) to measure and improve performance.
• Provide actionable insights and recommendations to optimize campaigns.

Qualifications & Skills

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• 3–5 years of proven experience in digital marketing, SEO, and social media management.
• Strong knowledge of Google Ads, Meta Ads Manager, SEO tools (SEMrush, Ahrefs, Moz), and analytics platforms.
• Excellent copywriting, content creation, and communication skills.
• Proficiency in design/editing tools (Canva, Photoshop, Illustrator) is a plus.
• Strong analytical skills with the ability to interpret data and provide insights.
• Up-to-date with the latest trends in digital marketing, SEO, and social media algorithms.

What We Offer

• Competitive salary & performance-based incentives.
• Opportunity to lead digital marketing campaigns for diverse brands.
• Creative, collaborative, and growth-oriented work environment.
• Continuous learning and career development opportunities.

Do you want me to make this JD more corporate and formal (HR-style) or catchy and creative (startup-style) for attracting talent?

You said:include training alsoChatGPT said:

Got it

You want the JD to also include training responsibilities — meaning the expert won't just execute campaigns but will also train/mentor team members or even conduct client workshops if needed. Here's the revised version:

Job Description: Social Media, SEO & Digital Marketing Expert (with Training Responsibilities)Position Overview

We are looking for a dynamic and knowledgeable Social Media, SEO & Digital Marketing Expert who can not only plan and execute successful campaigns but also train and guide team members in best practices. This role involves developing and implementing strategies to enhance online presence, drive engagement, generate leads, and empower others with digital marketing knowledge.

Key ResponsibilitiesDigital Marketing Execution

• Social Media Marketing
• Plan, create, and manage campaigns across Facebook, Instagram, LinkedIn, Twitter, TikTok, and YouTube.
• Develop engaging posts, reels, stories, and videos to boost reach and engagement.
• Monitor trends, grow communities, and manage brand reputation.
• SEO & Website Optimization
• Conduct keyword research, optimize website content, and perform on-page/off-page SEO.
• Carry out technical SEO audits and improve site performance.
• Build backlinks, track rankings, and increase domain authority.
• Paid Ads & Campaign Management
• Run and optimize PPC campaigns on Google Ads, Meta Ads, LinkedIn Ads, etc.
• Create ad strategies for brand awareness, lead generation, and ROI.
• Analyze campaign performance and optimize budgets.

Training & Mentorship

• Design and deliver training sessions on SEO, social media marketing, content strategy, and paid ads for team members or clients.
• Prepare training materials, presentations, and step-by-step guides.
• Mentor junior staff and interns to enhance their skills in digital marketing tools and techniques.
• Keep the team updated with the latest digital trends, algorithm updates, and industry best practices.

Analytics & Reporting

• Track performance using Google Analytics, Search Console, and other reporting tools.
• Prepare regular performance reports and share actionable insights.
• Train team members on interpreting analytics for informed decision-making.

Job Types: Full-time, Part-time

Pay: ₹10, ₹18,000.00 per month

Expected hours: 25 per week

Work Location: In person