Digital Marketing Team Lead

Job Description

Digital Marketing Team Lead

We are seeking an experienced and results-driven Digital Marketing Team Lead to head our marketing initiatives across Paid Marketing, SEO, Branding, and Analytics. The ideal candidate will be responsible for leading and mentoring a diverse team handling SEO (On-Page, Off-Page, Technical SEO), Influencer Marketing, YouTube Marketing, Creative Design, Packaging (Box Design), Rebranding, Google Ads (Shopping Ads), Microsoft Ads, Analytics (GA4), and Google Merchant Center.

This role requires a strategic thinker with expertise in both Performance Marketing and SEO-driven Organic Growth, along with strong leadership skills to execute integrated marketing campaigns that deliver measurable results.

Location: Dighi, Pune

Number of Positions: 01 Only.

Salary Range: 50,000 to 70,000 In-had (CTC-6.7 LPA TO 9.15 LPA)

**Note -Salary No Bar for the Right Candidate with Experience and Especially Knowledge on the side of SEO (On Page & Off Page Methods) **

Qualifications: Bachelor's or Master's degree in marketing, Business, or related field.

Experience: 3+ years of experience in Digital Marketing with proven expertise in SEO + Paid Marketing.

Skills Required

• Strong expertise in SEO (On-Page, Off-Page, Technical SEO) and Content Marketing and ecommerce content optimization.
• Proven success in Google Ads (Shopping Ads), Microsoft Ads, Google Merchant Center, and GA4 Analytics.
• Experience in Influencer Marketing, YouTube Marketing, Creative Design, and Branding/Rebranding.
• Proficient in SEO tools like Ahrefs, SEMrush, Screaming Frog, and Google Search Console.
• Strong leadership, project management, and communication skills.
• Data-driven, with the ability to analyze and improve campaign performance.

Key Responsibilities

Leadership & Team Management

• Lead, mentor, and manage a cross-functional digital marketing team (SEO, Influencer Marketing, YouTube Marketing, Design & Branding, Paid Ads, Analytics).
• Define team goals, KPIs, and growth objectives aligned with business priorities.
• Ensure smooth execution of multi-channel digital marketing campaigns.

Search Engine Optimization (SEO)

• Develop and implement SEO strategies to increase organic traffic, rankings, and visibility.
• Oversee On-Page SEO (meta tags, internal linking, site structure, schema markup).
• Manage Off-Page SEO (backlink acquisition, guest posting, outreach campaigns).
• Handle Technical SEO (site audits, page speed optimization, mobile-friendliness, crawl/indexing issues).
• Conduct keyword research, competitor analysis, and content gap analysis to optimize blogging, product pages, and landing pages.
• Collaborate with the content and design teams to ensure SEO-friendly content and creatives.
• Track and report SEO KPIs (organic traffic growth, keyword rankings, domain authority).

Influencer & YouTube Marketing

• Build and manage influencer partnerships for brand visibility.
• Drive YouTube channel growth through video SEO, content strategy, and optimization.
• Measure engagement, subscribers, and ROI from influencer and video campaigns.

Creative & Branding

• Manage Timeline design & packaging (box design) , and rebranding projects.
• Ensure brand consistency across web, ads, and marketing assets.
• Collaborate with design and content teams to deliver visually appealing creatives.

Performance Marketing (Paid Ads)

• Plan, launch, and optimize Google Ads (Search, Display, Shopping Ads) and Microsoft Ads campaigns.
• Manage and optimize product feeds in Google Merchant Center for Shopping campaigns.
• Maximize ROAS, CTR, conversions, and customer acquisition through data-driven ad strategies.

Analytics & Reporting

• Set up and monitor tracking via Google Analytics 4 (GA4) for SEO and paid marketing campaigns.
• Generate marketing performance dashboards with actionable insights.
• Optimize campaigns continuously based on SEO & paid ads data.

Key Performance Indicators (KPIs)

• Increase in organic traffic, keyword rankings, and domain authority.
• Growth in Online Sales, ROAS, and Conversions from Google Ads & Microsoft Ads and a strategy to cut CAC (Customer Acquisition Cost) to improve ROI and cut overall cost.
• Rise in YouTube subscribers, video engagement, and brand reach.
• High ROI from influencer marketing campaigns.
• Timely execution of design, packaging, and rebranding projects.
• Improved customer acquisition, retention, and lifetime value.

Why Join Us?

• Opportunity to lead a multi-channel digital marketing team.
• Drive growth through a balanced mix of SEO + Paid Ads.
• Work in a collaborative environment with direct impact on brand success.
• Career advancement opportunities in digital marketing leadership.

Job Benefits:

• Five Days Working.
• Two Weekly Off's (Sat-Sun Fixed Off's).
• Health Insurance.
• Flexible Working Hours (9:00 am-6:30 pm)
• Freedom to choose your carrier path.

Job Types: Full-time, Permanent

Pay: ₹670, ₹915,000.00 per year

Benefits:

• Health insurance
• Leave encashment
• Paid time off
• Provident Fund