Senior Manager of Growth

Role Summary

Senior Manager Growth is responsible for building and scaling a high-performance, multi-segment growth engine across diverse audience ecosystems — including 
general consumers
, 
healthcare professionals and patients
, and 
business decision-makers and experts
.

The role owns the 
entire growth lifecycle
: acquisition, activation, profiling, engagement, retention, incentivization, panelist support, and lifetime value (LTV).

This leader will architect the growth strategy, build scalable systems, lead cross-functional pods, and ensure sustainable P&L outcomes across multiple panel communities and audience cohorts.

The ideal candidate brings a rare blend of 
consumer-tech growth DNA
, 
healthcare ecosystem understanding
, and 
B2B insights familiarity
, along with deep expertise in funnel optimization, retention science, incentive mechanics, and growth analytics.

Key Responsibilities1. Full Funnel Ownership Across Multi-Segment Audiences

• Own the complete growth lifecycle across 
  consumer
  , 
  healthcare
  , and 
  business decision-maker
   communities.
• Design tailored funnels for different audience behaviors, motivations, and incentive structures.
• Build differentiated activation and onboarding journeys for complex audiences:
• General population consumers
• Healthcare providers, allied medical workers, and patients
• Subject-matter experts, specialists, and business leaders

2. Growth Strategy & P&L Accountability

• Own growth strategy and revenue impact across audience ecosystems.
• Develop cohort-specific acquisition–activation–retention strategies.
• Optimize overall cost structures including:
• Cost-per-acquisition
• Cost-per-profiling
• Cost-per-engagement
• Cost-per-complete
• Retention cost and incentive efficiency
• Deliver profitable LTV and unit economics for each audience category.

3. Own Panel Success: Nurturing, Engagement, Retention & Incentivization

• Build and lead the 
  Panel Success
   function.
• Deliver high retention across consumer, healthcare, and expert cohorts through:
• CRM and lifecycle automation
• Habit-building engagement journeys
• Incentive and reward systems
• Drop-off and churn prediction
• Trust-building communication frameworks
• Establish personalized engagement models for each cohort type.

4. Multi-Channel Growth Execution

• Lead paid, organic, affiliate, and product-led growth initiatives.
• Drive river traffic acquisition at scale using consumer and healthcare-compliant channels.
• Collaborate with product teams to optimize landing pages, apps, profiling experiences, and survey routing.
• Build high-impact experimentation systems across messaging, UX, incentives, and audience flows.

5. Growth Analytics & Insights-Driven Decision Making

• Lead a data-first growth culture with dashboards for daily funnel performance.
• Own analytics for:
• Acquisition flows
• Activation and profiling conversion
• Retention cohorts
• LTV prediction
• Incentive burn modeling
• Translate audience insights into actionable optimizations across all stages of the lifecycle.

6. Cross-Functional Leadership & Collaboration

• Work closely with:
• Central Communications team (brand, content, design, insights)
• Product & Tech teams (growth features, profiling, routing, apps)
• Operations & Rewards teams
• Support / CX teams
• Acquisition & performance marketing teams
• Ensure every pod contributes to audience growth, retention, and engagement metrics.

7. Leadership, Mentorship & Organizational Build-Out

• Manage and mentor Growth Managers for each audience ecosystem.
• Set KPIs, OKRs, and performance benchmarks across all growth functions.
• Build teams in nurturing, engagement, retention, funnel analytics, and performance execution.
• Foster a culture of experiments, speed, accountability, and continuous improvement.

Required Experience & ExpertiseA. Audience Expertise (Mandatory)

1. Consumer Ecosystems

• Deep understanding of how consumers behave in digital platforms, reward programs, survey participation, and mobile-first journeys.
• Experience in B2C apps, marketplaces, gig, loyalty, gaming, or consumer-tech growth roles.

2. Healthcare Ecosystems

• Strong understanding of healthcare panels or HCP engagement models.
• Experience working with or designing journeys for doctors, nurses, allied health professionals, or patients.
• Familiarity with healthcare compliance, medical incentives, and low-IR healthcare audiences.

3. Business Decision Makers / Expert Communities

• Experience in engaging business leaders, subject-matter experts, or B2B communities.
• Understanding of what motivates decision-makers to share insights, complete surveys, or participate in expert programs.

B. Technical & Functional Expertise

• 8–14 years of experience in growth roles, preferably in multi-segment or multi-market businesses.
• Strong command of full-funnel analytics and experimentation.
• Hands-on expertise with CRM automation, retention science, lifecycle journeys, and growth tooling.
• Ability to convert insights into growth strategy.
• Strong grasp of incentive optimization, survey routing logic, and panelist behavior models.
• Experience working with product/UX teams to drive funnel improvements.

Success Metrics

• Continuous improvement in acquisition → activation → retention → LTV.
• Reduced cost per profiling, cost per engagement, and cost per complete.
• Growth in daily & monthly active community members across segments.
• Higher profiling completion and repeat participation rates.
• Improved reward efficiency and panel economics.
• High satisfaction from consumer, healthcare, and expert cohorts.
• Scalable growth operations for multi-brand, multi-country environments.

Ideal Candidate Profile

• A growth leader with experience in 
  consumer-tech
• Strategic yet execution-driven.
• Obsessed with funnels, retention, user psychology, incentives, and data.
• Cross-functional driver who can mobilize many pods toward one growth outcome.
• Comfortable owning multi-brand P&L outcomes.
• Builder mindset with the ability to scale teams, systems, and processes from 0 to 1 and 1 to 10.