Marketing Manager

2 days ago

Ludhiana, Punjab, India 11271a2e-b30f-4c23-a49f-68a5c9a2774f Full time ₹ 3,00,000 - ₹ 6,00,000 per year

A marketing manager develops, implements, and oversees marketing strategies to raise brand awareness, drive demand for products/services, and achieve business goals. Key responsibilities include conducting market research, developing and managing marketing campaigns across various channels (digital and traditional), analyzing performance data, managing budgets, and leading a marketing team. They collaborate with other departments like sales and creative to ensure a cohesive message and maximize return on investment. Key responsibilities

  • Strategy and planning:
  • Develop and execute comprehensive marketing plans to promote products and services.
  • Conduct market research and analyze trends to identify new opportunities and inform strategy.
  • Campaign management:
  • Create, manage, and oversee marketing campaigns across digital and traditional channels (e.g., social media, email, SEO, print, video).
  • Ensure consistent messaging and branding across all campaign materials and touchpoints.
  • Analysis and optimization:
  • Track and analyze the effectiveness of marketing initiatives using tools like Google Analytics.
  • Use data to measure performance, generate qualified leads, and optimize campaigns for better results and ROI.
  • Budget management:
  • Establish and manage marketing budgets to maximize ROI.
  • Team and stakeholder collaboration:
  • Lead, manage, and mentor a marketing team.
  • Collaborate with sales, creative, and other departments to align strategies with business goals.
  • Present marketing strategies and results to senior management and other stakeholders.
  • Content and communications:
  • Help develop creative briefs and guide creative direction for marketing materials.
  • Review and approve advertising materials for both print and digital media.

Key skills

  • Analytical and data-driven: To interpret performance data and make informed decisions.
  • Creative: To conceptualize engaging and impactful campaigns.
  • Leadership: To manage a team and collaborate effectively with other departments.
  • Project management: To handle multiple campaigns and tasks simultaneously.
  • Communication: Excellent written and verbal communication skills are essential for creating copy, reports, and presentations.
  • Technical proficiency: Experience with marketing automation, CRM tools, and other digital marketing platforms is often required.

Job Types: Full-time, Permanent

Pay: ₹25, ₹37,000.00 per month

Benefits:

  • Cell phone reimbursement
  • Flexible schedule
  • Provident Fund

Work Location: In person

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