Digital Marketing Manager

3 days ago

Ludhiana, Punjab, India Skill Mapping Full time ₹ 7,20,000 - ₹ 10,80,000 per year

A Digital Marketing Manager plans, executes, and optimizes online marketing campaigns across channels like social media, email, and paid advertising to drive brand awareness, lead generation, and sales. Key responsibilities include developing strategies, managing budgets, analyzing campaign performance using data and analytics, staying updated on digital trends, and collaborating with internal or external teams to achieve business objectives. Key Responsibilities

  • Strategy Development: Develop and implement long-term digital marketing strategies and short-term advertising campaigns to meet company goals.
  • Campaign Management: Oversee the planning and execution of campaigns across various digital channels, including social media, email, search engines (SEO/SEM), and display ads.
  • Performance Analysis: Track and measure the effectiveness of digital campaigns using data and analytics, generating reports to inform future strategies.
  • Budget Management: Manage marketing budgets and work with agencies or internal teams to optimize spending and ROI.
  • Content Creation & Oversight: Collaborate on creating and strategizing content for emails, social media, and other digital communications.
  • Trend Monitoring: Stay informed about the latest digital marketing trends and implement new research and tools into campaigns.

Required Skills

  • Strategic Thinking: Ability to develop comprehensive digital marketing plans.
  • Data Analysis: Proficient in analyzing campaign performance to make data-driven decisions.
  • Channel Expertise: Deep knowledge of various digital channels, including social media advertising, SEO, email marketing, and website content management systems (CMS).
  • Project Management: Strong skills in managing multiple tasks and projects effectively.
  • Communication Skills: Excellent oral and written communication abilities.
  • Problem-Solving: Strong ability to identify challenges and implement effective solutions.

Qualifications

  • Education: A bachelor's degree in marketing, business, communications, or a related field is common.
  • Experience: Practical experience and a strong portfolio of digital marketing work are often valued over formal education.
  • Technical Proficiency: Experience with marketing tools and platforms, including content management systems, photo editing software, and MS Office Suite.

Job Types: Full-time, Permanent

Pay: ₹50, ₹90,000.00 per month

Work Location: In person

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