Area Sales Manager

Job Title:
Area Sales Manager (ASM - Makeup) – General Trade

Department:
Sales

Location:
Kerala and Tamil Nadu

Reporting To:
Regional Sales Manager / Zonal Sales Manager

Experience:
4–5 years in General Trade Sales

Industry:
Makeup Only

Job Summary
The Area Sales Manager (ASM) – General Trade is responsible for managing and driving sales through general trade channels within the assigned territory. This includes managing a team of Sales Officers/Executives, driving primary and secondary sales, distributor management, and ensuring strong market execution.

Key Responsibilities
Sales & Business Development

• Achieve monthly, quarterly, and annual sales targets for the assigned territory.
• Drive primary and secondary sales through effective planning and execution.
• Identify new market opportunities and expand general trade coverage.
• Monitor competitor activity and formulate counter strategies.

Team Management

• Lead, train, and motivate a team of Sales Officers/Representatives.
• Set clear targets and track performance metrics.
• Conduct regular market visits with team members to ensure effective market coverage and execution.

Distributor Management

• Appoint, manage, and review distributors and stockists.
• Ensure timely order placement, stock availability, and optimal inventory levels.
• Monitor distributor ROI and ensure adherence to commercial norms.

Market Execution

• Ensure visibility, availability, and freshness of products across outlets.
• Implement trade promotions, schemes, and merchandising plans effectively.
• Monitor and ensure compliance with the company's SOPs and commercial policies.

Reporting & Analysis

• Provide accurate sales forecasts and MIS reports.
• Analyse sales trends, market share, and product movement.
• Recommend corrective actions based on insights and data.

Key Skills & Competencies

• Strong knowledge of General Trade channel dynamics.
• Excellent communication, negotiation, and interpersonal skills.
• Leadership and team management abilities.
• Analytical thinking and data-driven decision making.
• Proficiency in MS Office (Excel, PowerPoint) and CRM tools.

Educational Qualification

• Graduate in any discipline (preferably BBA/B. Com).
• MBA/PGDM in Sales & Marketing will be an added advantage.

About Company
Founded in 2011, Purplle has emerged as one of India's premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.

Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses—FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae—offering trend-driven, high-quality beauty essentials.

What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.

In 2022, Purplle achieved unicorn status, becoming India's 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.

With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India's booming beauty landscape, revolutionizing the way the nation experiences beauty.