Influencer Marketing Associate

4 days ago

Mumbai Metropolitan Region, India Barcode Entertainment : Strategic Brand Solutions Full time ₹ 6,00,000 - ₹ 12,00,000 per year

About Us

Barcode Entertainment: Strategic Brand Solutions,
based in Mumbai, is a leading player in the Indian influencer landscape, collaborating with premium brands and influencers to deliver exceptional results. Now a part of
YKONE
, Barcode is expanding its global reach and redefining the influencer landscape on an international scale. We are committed to making brands not just seen but felt worldwide through forward-thinking strategies and market insights.

About the Role:

We are looking for a detail-oriented and proactive
Influencer Marketing Associate
to manage end-to-end influencer campaigns. This role requires strong organizational skills, hands-on execution ability, and the knack for building lasting relationships with influencers while ensuring campaigns are delivered seamlessly and on time.

Key Responsibilities:

  • Campaign Execution:
    Manage the complete lifecycle of influencer marketing campaigns from brief to delivery.
  • Influencer Coordination:
    Identify, negotiate, and onboard influencers for brand collaborations across various platforms.
  • Google Sheets Management:
    Maintain accurate and updated campaign trackers, influencer databases, and reporting sheets.
  • Bulk Campaign Handling:
    Coordinate and execute large-scale influencer campaigns with multiple creators simultaneously.
  • Presentation Support:
    Prepare basic PowerPoint decks for campaign proposals, client updates, and performance reports.
  • Negotiation:
    Handle budget discussions and finalize deliverables with influencers and their managers.
  • Onboarding & Compliance:
    Ensure influencers are aligned with brand guidelines, campaign objectives, and deliverable timelines.
  • Performance Tracking:
    Monitor and record campaign results, preparing clear reports for internal and client review.

Requirements:

  • 1–2 years of experience in influencer marketing, digital marketing, or a similar role (freshers with relevant internships may apply).
  • Proficiency in Google Sheets and MS PowerPoint.
  • Strong communication and negotiation skills.
  • Ability to multitask and manage multiple campaigns simultaneously.
  • Detail-oriented, process-driven, and deadline-focused.
  • Experience with influencer platforms/tools is a plus.

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