Business Development Executive
4 days ago
Role & responsibilities
Business Objectives
To achieve volume and value objectives of the assigned territory within budget, time and policy parameters through efficient control of the network under charge
Executing the agreed strategic alliances with key outlets
Timely implementation and follow-ups for monthly activity/ promotions specific to outlet and chain
Liaison with Merchandising team for branding activities at stores
Operating all Schemes & Promotional Activities (Marketing & Sales) as per prior approvals and discussed during the monthly review meetings
Responsible for Controlling Dominant shelf space in the Key Accounts
Managing health of distributor channel on a monthly basis
Assisting the Area Sales Manager at Sales forecasting Brand and SKU wise while looking at the Market Potential
Training & Development of distributor sales team, providing timely feedback in the market & through monthly review and meetings
Financial Responsibilities
Documentation of outlet expenses (damages, trade schemes, promotional expenses, visibility expenses) on a monthly basis for audit purposes
Settling distributor and outlet claims (within stipulated timeframe)
Submitting NOCs (No Objection Certificate)
from distributors on a quarterly basis
from Traditional Trade stores on an annual basis
- Efficiency tracking of all the investments and promotions in all the outlets
Distributor Responsibilities
Ensure all planned distributors in the zone are appointed in time and are operational through proper coordination
Evaluate the performance of the distributors
Responsible for destroying damaged/ expired goods in physical presence at distributor premises with prior approval
Managing health of distributor channel on a monthly basis:
Speed of claim settlement
Monitoring damages as a percentage of sales
Maintaining sales and stock register
Generating primary orders to maintain adequate stock levels at any given point
Generating weekly indent to maintain healthy sales skew for the month
Maintaining distributor MIS according to company norms
Ensure optimal distribution cost by reviewing Routing & Scheduling on a quarterly basis
Monitoring inventory control, thereby ensuring ready availability of the stock as per the market demand and implement effective logistic strategies
Appointment of DSR, Salesforce by identifying gap and for optimizing width & Depth of Distribution
Outlet Responsibilities
Ensure gold standard merchandising (display / visibility) by executing set planogram
Maintain a database of all Traditional Trade outlets (administrative, commercial, business details)
Plan a regular (monthly) journey plan for regional Traditional Trade personnel with ASM
Maintain company assets in Traditional Trade outlets
Ensuring timely Implementation of Visibility, Promotional Schemes, and Display of POP material, Banner, Billboard Etc.
Plan and implement promotional campaigns suiting the customer segments in the local market responsible for utilization of promotional budgets for the territory
Competition Tracking Responsibilities
Reviewing and interpreting the competition after in-depth analysis of market information to fine-tune the marketing strategies
Ensure proper and immediate feedback for appropriate and timely action
Reporting Responsibilities
Meet all reporting schedules to ensure accuracy of information
Monitor results on weekly / monthly basis to determine deviations from plans and take necessary corrective actions
Administrative reporting to the Area Sales Manager of area concerned
Keep track of Secondary Sales, and regularly conduct reviews with extended sales team
Responsible for MIS reporting with online IT enabled system
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