Area Manager

1 week ago

Kolkata Lucknow Ludhiana, India Purple Drone Supplychain Solutions Full time

Job Purpose:

The Area Manager Franchise Operations is responsible for managing and expanding franchise partners in the assigned territory to ensure seamless last-mile delivery operations. This role ensures New franchise on boarding , operational excellence, and customer satisfaction through effective coordination, performance tracking, and business development.

Should have prior experience network expansion and last mile franchise on-boarding

Key Responsibilities:

1. Franchise Management

  • Oversee daily operations of franchise delivery partners in the assigned area.
  • Ensure adherence to company operational standards, compliance, and SLAs.
  • Conduct regular reviews with franchise owners to track performance, challenges, and KPIs.
  • Facilitate smooth on-boarding and training of new franchise partners.

2. Operational Performance

  • Monitor delivery success rates, turnaround time, and service quality.
  • Ensure optimal utilisation of delivery personnel and resources.
  • Coordinate with central operations, logistics, and technology teams to resolve issues.
  • Implement performance improvement plans for under performing franchises.

3. Business Expansion

  • Identify and onboard new franchise partners in potential markets.
  • Evaluate the capacity and capability of existing partners for business growth.
  • Support in territory mapping, allocation, and load balancing.

4. People & Process Management

  • Supervise field executives, bikers, and ground staff through franchise partners.
  • Ensure periodic audits for rider behaviour, safety, and compliance.
  • Drive continuous improvement initiatives for cost optimisation and efficiency.

5. Reporting & Analysis

  • Prepare and maintain reports on operational metrics, partner performance, and service quality.
  • Analyse trends to identify risks and opportunities in delivery operations.
  • Report to regional management with actionable insights and recommendations.

Key Performance Indicators (KPIs):

  • On-time delivery performance
  • Delivery success rate (%)
  • Franchise partner retention and satisfaction
  • Cost per delivery / productivity metrics
  • Compliance and audit score

Qualifications & Experience:

  • Graduate / Postgraduate in Logistics, Business Administration, or related field.
  • 47 years of experience in last-mile delivery, logistics, or franchise management.
  • Experience managing multiple locations or partners is preferred.
  • Strong understanding of delivery operations, manpower planning, and performance monitoring.

Skills & Competencies:

  • Excellent communication and negotiation skills
  • Data-driven decision-making and problem-solving ability
  • Leadership and team management skills
  • Proficiency in MS Excel, MIS, and delivery management systems
  • Customer-centric mindset with operational discipline

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