Performance Marketer

Mentor Engineering College (Mentor Academy for Design, Entrepreneurship, Innovation, and Technology)

Mentor Engineering College is a premier institution dedicated to educating and future-proofing computer science graduates to excel in next-generation challenges and capitalize on the opportunities created by Industry 4.0. Our mission is to empower students with innovative thinking, technical expertise, and entrepreneurial spirit, fostering a strong foundation for leadership in the evolving technological landscape.

We are seeking dynamic and passionate Performance Marketerwith 4–6 years of experience to join our team.

Position Overview

The Performance Marketer will be responsible for end-to-end planning, execution, monitoring, and optimization of performance-driven advertising campaigns across Google Ads and Meta Ads. The role requires strong analytical skills, deep platform knowledge, campaign structuring abilities, and the strategic mindset needed to reduce cost per lead (CPL) and maximize ROI. The candidate should be capable of handling high-budget campaigns, performing extensive research, and driving predictable results.

Key Responsibilities

1. Campaign Strategy & Planning

Develop performance marketing strategies aligned with business goals—lead generation, sales, brand lift, or traffic.

Structure campaigns using industry best practices ( for Google Ads and Meta).

Define campaign objectives, target audiences, funnel stages, and messaging frameworks.

Forecast campaign budgets, expected CPLs, and delivery timelines.

1. Campaign Execution & Management

Google Ads

Set up and optimize:

Search Campaigns

Performance Max

Display Campaigns

YouTube (In-stream, Discovery)

Remarketing & Retargeting

Conduct bid strategy optimizations (manual CPC, Max Conversions, Target CPA/ROAS).

Create ad groups, write high-performing ad copies, and manage keyword match types.

Meta Ads (Facebook & Instagram)

Develop:

Lead Generation Campaigns

Conversion Campaigns

Traffic & Engagement Campaigns

Retargeting Funnels

Lookalike Audience Strategies

Test multiple creative formats (static, reel-style videos, carousels, DPA).

Implement Conversion API (CAPI) for improved event tracking.

Daily & Weekly Management

Monitor budgets and adjust pacing to ensure smooth delivery.

Maintain optimal CPL, ROAS, CPA, reach frequency, and lead quality.

Quickly pause low-performing assets and scale up high-performing ones.

1. Research & Analysis

Market Research

Identify market demand, competitor positioning, and campaign benchmarks.

Perform in-depth study of competitor ad strategies using:

Meta Ad Library

SEMrush / Ahrefs

Google Trends

SimilarWeb

Audience & Keyword Research

Keyword volume, CPC trends, and search intent mapping.

Build personas based on demographics, psychographics, and past performance.

Identify high-value segments and craft tailored messaging.

Creative Research

Benchmark top-performing industry creatives.

Analyze competitor copies, hooks, value propositions, and CTAs.

Translate insights into creative briefs for content and design teams.

1. Optimization Activities

A/B Testing

Test variations of:

Ad headlines

Creatives formats

Landing page layouts

Audience segments

CTAs

Document learning and apply insights to future campaigns.

Funnel Optimization

Improve landing page conversion rate using:

Heatmaps (Hotjar, Microsoft Clarity)

A/B landing page experiments

Scroll-depth & form analysis

Collaborate with the tech team to reduce load time and improve UX.

Budget & Bid Optimization

Allocate budgets across campaigns based on performance trends.

Switch between automated and manual bidding strategies.

Identify scaling opportunities without compromising ROI.

1. Reporting & Analytics

Tools to Use

Google Analytics GA4 – event tracking, user flow, conversions

Google Tag Manager (GTM) – pixel setups, custom events

Meta Pixel + CAPI – enhanced tracking

Looker Studio – automated dashboards

CRM tools (HubSpot, Zoho, Salesforce) – lead quality & attribution

Reporting Responsibilities

Produce daily, weekly, and monthly insights reports.

Highlight performance trends and explain CPL, CPA, CAC changes.

Compare planned vs. actual numbers and recommend next steps.

Present insights to leadership and campaign team.

1. Soft Skills, Mindset & Work Culture Fit

Mindset

Growth & experimentation mindset — constantly test new ideas.

Data-driven thinker — decisions backed by performance met…Problem solver — ability to diagnose poor campaign performance quickly.

Ownership mindset — treats campaigns as business assets, not tasks.

Curiosity-driven — stays updated with latest trends, platform changes & tools.

Soft Skills

Strong communication for cross-team collaboration.

Creative thinking for ad concepts and user engagement.

Ability to handle pressure during scale-up phases.

Detail-oriented with excellent documentation habits.

Strong time management and ability to manage multiple campaigns simultaneously.

1. Tools & Platforms the Candidate Must Know

Advertising Platforms:

Google Ads

Meta Ads Manager

Analytics & Optimization Tools:

GA4

GTM

Meta Pixel & Conversion API

Looker Studio

Hotjar / Microsoft Clarity

UTM Builders

CRM Platforms (Zoho/HubSpot)

Competitor & Market Research Tools:

Meta Ads Library

SEMrush / Ahrefs

Google Keyword Planner

Google Trends

SimilarWeb

Productivity & Workflow Tools:

Slack

Asana / Trello / ClickUp

Google Sheets / Excel

Figma (for creative collaboration)

1. Qualifications & Experience

3 - 6 years of experience in performance marketing.

Hands-on management of Google Ads + Meta Ads with proven results.

Understanding of landing page UX and conversion rate optimization.

Strong analytical and quantitative skills.

Interested candidate can send their cv to Email Id: or Phone Number:

Job Type: Full-time

Education:

• Master's (Preferred)

Experience:

• Making lesson Plans: 1 year (Preferred)
• total work: 1 year (Preferred)

Language:

• English (Preferred)

Work Location: In person