Performance Marketer

Mentor Engineering College Mentor Academy for Design Entrepreneurship Innovation and Technology Mentor Engineering College is a premier institution dedicated to educating and future-proofing computer science graduates to excel in next-generation challenges and capitalize on the opportunities created by Industry 4 0 Our mission is to empower students with innovative thinking technical expertise and entrepreneurial spirit fostering a strong foundation for leadership in the evolving technological landscape We are seeking dynamic and passionate Performance Marketerwith 4-6 years of experience to join our team Position Overview The Performance Marketer will be responsible for end-to-end planning execution monitoring and optimization of performance-driven advertising campaigns across Google Ads and Meta Ads The role requires strong analytical skills deep platform knowledge campaign structuring abilities and the strategic mindset needed to reduce cost per lead CPL and maximize ROI The candidate should be capable of handling high-budget campaigns performing extensive research and driving predictable results Key Responsibilities 1 Campaign Strategy Planning Develop performance marketing strategies aligned with business goals lead generation sales brand lift or traffic Structure campaigns using industry best practices for Google Ads and Meta Define campaign objectives target audiences funnel stages and messaging frameworks Forecast campaign budgets expected CPLs and delivery timelines 2 Campaign Execution Management Google Ads Set up and optimize Search Campaigns Performance Max Display Campaigns YouTube In-stream Discovery Remarketing Retargeting Conduct bid strategy optimizations manual CPC Max Conversions Target CPA ROAS Create ad groups write high-performing ad copies and manage keyword match types Meta Ads Facebook Instagram Develop Lead Generation Campaigns Conversion Campaigns Traffic Engagement Campaigns Retargeting Funnels Lookalike Audience Strategies Test multiple creative formats static reel-style videos carousels DPA Implement Conversion API CAPI for improved event tracking Daily Weekly Management Monitor budgets and adjust pacing to ensure smooth delivery Maintain optimal CPL ROAS CPA reach frequency and lead quality Quickly pause low-performing assets and scale up high-performing ones 3 Research Analysis Market Research Identify market demand competitor positioning and campaign benchmarks Perform in-depth study of competitor ad strategies using Meta Ad Library SEMrush Ahrefs Google Trends SimilarWeb Audience Keyword Research Keyword volume CPC trends and search intent mapping Build personas based on demographics psychographics and past performance Identify high-value segments and craft tailored messaging Creative Research Benchmark top-performing industry creatives Analyze competitor copies hooks value propositions and CTAs Translate insights into creative briefs for content and design teams 4 Optimization Activities A B Testing Test variations of Ad headlines Creatives formats Landing page layouts Audience segments CTAs Document learning and apply insights to future campaigns Funnel Optimization Improve landing page conversion rate using Heatmaps Hotjar Microsoft Clarity A B landing page experiments Scroll-depth form analysis Collaborate with the tech team to reduce load time and improve UX Budget Bid Optimization Allocate budgets across campaigns based on performance trends Switch between automated and manual bidding strategies Identify scaling opportunities without compromising ROI 5 Reporting Analytics Tools to Use Google Analytics GA4 - event tracking user flow conversions Google Tag Manager GTM - pixel setups custom events Meta Pixel CAPI - enhanced tracking Looker Studio - automated dashboards CRM tools HubSpot Zoho Salesforce - lead quality attribution Reporting Responsibilities Produce daily weekly and monthly insights reports Highlight performance trends and explain CPL CPA CAC changes Compare planned vs actual numbers and recommend next steps Present insights to leadership and campaign team 6 Soft Skills Mindset Work Culture Fit Mindset Growth experimentation mindset constantly test new ideas Data-driven thinker decisions backed by performance met Problem solver ability to diagnose poor campaign performance quickly Ownership mindset treats campaigns as business assets not tasks Curiosity-driven stays updated with latest trends platform changes tools Soft Skills Strong communication for cross-team collaboration Creative thinking for ad concepts and user engagement Ability to handle pressure during scale-up phases Detail-oriented with excellent documentation habits Strong time management and ability to manage multiple campaigns simultaneously 7 Tools Platforms the Candidate Must Know Advertising Platforms Google Ads Meta Ads Manager Analytics Optimization Tools GA4 GTM Meta Pixel Conversion API Looker Studio Hotjar Microsoft Clarity UTM Builders CRM Platforms Zoho HubSpot Competitor Market Research Tools Meta Ads Library SEMrush Ahrefs Google Keyword Planner Google Trends SimilarWeb Productivity Workflow Tools Slack Asana Trello ClickUp Google Sheets Excel Figma for creative collaboration 8 Qualifications Experience 3 - 6 years of experience in performance marketing Hands-on management of Google Ads Meta Ads with proven results Understanding of landing page UX and conversion rate optimization Strong analytical and quantitative skills Interested candidate can send their cv to Email Id Hr dreamkatcher com or Phone Number 7306058392 Job Type Full-time Education Master s Preferred Experience Making lesson Plans 1 year Preferred total work 1 year Preferred Language English Preferred Work Location In person