Performance Marketing Manager

4 weeks ago

Malappuram, Kerala, India Epic venture Full time

PERFORMANCE MARKETING HEAD Strategic Leadership Develop and lead data-driven performance marketing strategies across all digital channels for a diverse portfolio of clients Channel Ownership Oversee execution and optimization of paid search Google Ads Bing paid social Meta LinkedIn TikTok etc programmatic YouTube and affiliate marketing campaigns Client Engagement Act as a senior strategist and advisor to clients presenting performance insights campaign strategies and growth opportunities regularly Team Management Lead and mentor a team of media buyers analysts and performance marketers Ensure workload balance quality control and continuous development Budget Management Manage multi-client ad budgets forecasting pacing and performance analysis to deliver strong ROAS and CPA outcomes Cross-Functional Collaboration Work closely with creative analytics SEO content and account teams to ensure alignment on client goals and campaign execution Reporting Analytics Define KPIs build performance dashboards and deliver actionable reports using platforms such as Google Analytics Data Studio Looker etc Innovation Testing Drive continuous testing and innovation audiences creatives landing pages platforms and bidding strategies Process Automation Optimize internal workflows campaign management processes and reporting automation for scalable growth Qualifications Bachelor s degree in Marketing Business Digital Media or related field 6-10 years of experience in performance marketing with at least 3 years managing multi-channel campaigns across multiple client accounts Deep platform expertise Google Ads Meta Ads Manager TikTok Ads LinkedIn Campaign Manager DV360 etc Strong grasp of attribution modeling media mix modeling and conversion rate optimization Advanced Excel and reporting skills familiarity with BI tools Google Data Studio Looker Tableau etc Proven experience managing and growing teams Preferred Skills Experience in a fast-paced agency environment Familiarity with eCommerce SaaS and lead gen funnels Working knowledge of Google Tag Manager GA4 and third-party tracking pixels Certifications e g Google Ads Meta Blueprint Job Types Full-time Permanent Pay 18 000 00 - 75 267 55 per month Benefits Flexible schedule Schedule Day shift Fixed shift Supplemental Pay Performance bonus Yearly bonus Work Location In person

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