Marketplace Manager
6 days ago
About the Role
We are seeking a dynamic Marketplace Lead to spearhead the growth of our Beauty & Personal Care portfolio across leading online marketplaces (Amazon, Nykaa, Flipkart, etc.). The ideal candidate is a strategic operator with hands-on experience in managing end-to-end marketplace operations, marketing campaigns, and business profitability (P&L).
Youll be responsible for driving sales, visibility, and profitability while ensuring seamless coordination across marketing, supply chain, and finance teams.
Key Responsibilities
1. Marketplace Operations & Growth
- Oversee complete marketplace operations across Amazon, Nykaa, Flipkart, Tira, etc.
- Ensure accurate cataloging, listings, and A+ content aligned with brand guidelines.
- Manage inventory planning, pricing, and promotions in collaboration with supply chain & finance teams.
- Regular hygiene checks of product pages, keywords, and titles to maximize discoverability.
- Benchmark competitors and identify opportunities for category expansion and portfolio optimization.
2. Marketing & Visibility
- Plan and execute PPC and display ad campaigns on Amazon, Nykaa, and Flipkart.
- Partner with creative teams to build performance-driven brand stores, A+ content, and promotional assets.
- Optimize advertising spends for higher ROAS while driving visibility for hero SKUs and new launches.
- Leverage data tools (Helium10, DataHawk, etc.) for insights into ranking, conversion, and keyword trends.
3. P&L Management & Strategy
- Own the P&L for marketplace channels – driving topline growth while maintaining healthy margins.
- Monitor spends (ads, commissions, logistics, and returns) and optimize for cost efficiency.
- Develop monthly business reviews and financial forecasts with key KPIs (Revenue, ROI, RTO%, etc.).
- Work closely with finance to maintain accurate budgeting and profitability tracking.
4. Cross-Functional Collaboration
- Align with marketing, supply chain, and finance to plan monthly sales and campaign calendars.
- Collaborate with brand marketing for visibility drives, influencer tie-ins, and seasonal events.
- Ensure high operational efficiency in order fulfillment and return minimization.
Requirements
- 3–6 years of experience in managing marketplaces for Beauty, Personal Care, or FMCG brands.
- Deep understanding of Amazon Seller Central, Nykaa Seller Portal, Flipkart Seller Hub, etc.
- Strong analytical mindset with advanced Excel and marketplace dashboard experience.
- Proven experience in managing ad budgets and campaign ROAS.
- Understanding of pricing, discounting, and margin structure for online P&L.
- Ability to lead a small team and coordinate across internal & external stakeholders.
Preferred Qualifications
- MBA or graduate in Marketing, Business, or related field.
- Experience with data tools like Helium10, DataHawk, or SellerApp.
- Prior experience in scaling D2C brands or handling premium beauty brands on marketplaces.
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