Head– Modern Trade, E-commerce

Job Title: Head– Modern Trade, E-commerce & Corporate Sales

Department: Sales & Marketing

Reports To: Managing Director

Location: Dahisar, Mumbai

Industry: Consumer Durables / Kitchen Appliances / FMCG

Role Overview:

The Modern Trade, E-commerce & Corporate Sales Manager is responsible for driving business growth across three key sales channels—modern trade (organized retail), online marketplaces, and corporate/B2B sales. The role entails developing and executing strategic plans, managing key retail and corporate accounts, ensuring effective product placement and visibility, and growing revenue through targeted initiatives. This is a cross-functional role requiring coordination with marketing, supply chain, and finance teams.

Key Responsibilities:

1. Modern Trade Strategy & Execution

• Develop and implement effective sales strategies for modern trade (supermarkets, hypermarkets, retail chains).
• Drive in-store promotions, visibility, and product availability to enhance brand presence and increase revenue.
• Maintain strong relationships with key retail accounts and ensure compliance with trading terms and business plans.

2. E-commerce Sales Management

• Develop growth strategies for online platforms including Amazon, Flipkart, and other marketplaces.
• Manage listing optimization, pricing, inventory, logistics coordination, and digital campaigns in partnership with internal teams.
• Track online performance metrics and recommend adjustments to boost conversions and visibility.

3. Corporate & Institutional Sales

• Identify and develop B2B sales opportunities with corporate clients, institutions, and large buyers.
• Build a client base for bulk or customized orders in corporate gifting, institutional sales, or trade partnerships.
• Prepare and present proposals, negotiate pricing and terms, and manage end-to-end account servicing.

4. Key Account Management

• Build and maintain long-term relationships with key accounts across all three channels.
• Lead negotiations on pricing, promotions, payment terms, and service agreements.
• Work on joint business plans, annual contracts, and periodic performance reviews.

5. Market & Competitor Analysis

• Analyze market trends, consumer behavior, competitor pricing and campaigns across offline and online platforms.
• Identify new growth areas and recommend product or channel strategies based on market dynamics.

6. Product Placement & Visibility

• Ensure ideal shelf presence, planogram compliance, and visual merchandising across retail and e-commerce channels.
• Coordinate with external merchandising agencies and retail partners for branding, POS displays, and activations.

7. Forecasting, Inventory & Planning

• Prepare accurate sales forecasts and coordinate with supply chain for timely inventory planning.
• Monitor stock levels across offline and online platforms to ensure zero stock-outs or overstocking.

8. Performance Tracking & Reporting

• Monitor KPIs across all channels and prepare monthly and quarterly performance reports.
• Recommend course corrections based on performance analysis, ROI, and channel health metrics.

9. Cross-functional Coordination

• Collaborate with marketing on campaign planning and execution.
• Liaise with logistics and warehouse teams for product distribution and order fulfillment.
• Work with finance for credit control, budget planning, and claim settlements.

Desired Candidate Profile:

• Education: Graduate in Business, Marketing, or Commerce; MBA preferred.
• Experience: 5–8 years in modern trade, e-commerce, or corporate sales in consumer durables, kitchen appliances, or FMCG.
• Skills Required:
• Excellent strategic planning and execution capabilities.
• Proven success in managing multiple channels and driving revenue.
• Strong negotiation, communication, and relationship-building skills.
• Analytical mindset with data-driven decision-making abilities.
• Comfortable with fast-paced environments and cross-functional collaboration.

Job Types: Full-time, Permanent

Pay: ₹100, ₹125,000.00 per month

Benefits:

• Paid sick time
• Paid time off

Work Location: In person