Field Marketing Manager

3 days ago

Hyderabad, Telangana, India 4S Advisory Full time US$ 9,00,000 - US$ 12,00,000 per year

Job Overview

We are seeking a highly skilled Field Marketing Manager to join us . In this role, you

will be responsible for expanding our farmer community through targeted outreach, educational programs and platform advocacy that foster meaningful user connections and sustained engagement. The ideal candidate is passionate about agriculture, deeply understands the farming community and possesses a strong background in market development.

Responsibilities

Lead the deployment of field marketing campaign strategy in assigned region

Drive the campaign management process (planning, execution and review) in a robust

manner to achieve quick establishment and peak platform growth

Support strong user engagement and business growth through judicious use of available

campaign tools (financial resources, props and MDOs)

Achieve best ROI of marketing budget by ensuring a quick awareness to conversion journey for the platform

Cultivate strong relationships with farmers, business partners and key opinion leaders in the

assigned region

Recruit, train and manage a robust team of market development officers

Work closely with the sales team to grow business holistically by ensuring alignment

between marketing and sales efforts

Gather market intelligence, identify growth opportunities and drive app adoption within the

assigned region

Knowledge, Experience & Capabilities

5-8 years of experience as a field marketing professional in agrochemical MNCs

Deep understanding of sales and marketing principles, particularly around campaign

management

Deep understanding of digital systems required to implement campaign initiatives

Analytical skills to develop insights from campaign execution data points

Strong ability to understand customer needs, structure and business drivers

Strong sense of team work and people management skills

Ability to manage performance during ambiguity

Willingness and ability to develop self, people and organization

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