Digital Marketing Executive

6 days ago

Hyderabad, Telangana, India Kleza Solutions Full time ₹ 5,00,000 - ₹ 15,00,000 per year

We are looking for a dynamic Digital Marketing Executive to join our team. The ideal candidate will have hands-on experience in Social Media Marketing, SEO, and PPC, with a strong focus on driving engagement, improving online visibility, and generating measurable business results.

Roles and Responsibilities

Social Media Marketing

  • Develop, plan, and execute social media strategies across multiple platforms (Facebook, Instagram, LinkedIn, YouTube, Twitter/X).
  • Create engaging, high-quality content (posts, reels, videos, creatives) tailored to different platforms.
  • Manage social media campaigns, monitor performance metrics, and optimize for better engagement and reach.
  • Collaborate with the design team to create impactful visuals.
  • Stay updated with social media trends, tools, and algorithm updates to maximize performance.

Search Engine Optimization

  • Perform keyword research in alignment with business objectives to drive organic growth.
  • Conduct
    on-page, off-page, and technical SEO activities
    to improve search visibility.
  • Optimize website content, meta tags, and structure for search engines and
    LLM-based search results (ChatGPT, Perplexity, Gemini, AI-driven search engines)
    .
  • Implement effective link-building and outreach strategies.
  • Monitor performance using tools like Google Analytics, Search Console, Ahrefs, SEMrush, or Moz.
  • Prepare regular SEO reports and identify opportunities for continuous improvement.
  • Stay ahead with
    AI-powered SEO strategies
    to rank higher in conversational and generative search platforms.

Pay-Per-Click (PPC) Advertising

  • Assist in setting up and managing PPC campaigns across Google Ads and social platforms.
  • Monitor budget utilization and campaign performance.
  • Optimize ad copies, targeting, and landing pages for maximum ROI.
  • Provide reports on campaign effectiveness and insights for future strategies.

General Responsibilities

  • Work closely with the marketing and design teams to align digital efforts with overall business objectives.
  • Analyze campaign data to provide actionable insights and improvements.
  • Stay up to date with the latest digital marketing, SEO, social media, and AI search trends.

Requirements

  • 2–3 years of proven experience
    in Digital Marketing with a strong focus on Social Media and SEO.
  • Demonstrated success in growing organic search results and managing social media engagement.
  • Proficiency in tools like
    Google Analytics, Search Console, Ahrefs, SEMrush, Moz, HubSpot, or similar
    .
  • Knowledge of optimizing for
    AI-driven/LLM search engines
    (ChatGPT, Gemini, Perplexity, etc.).
  • Basic knowledge of
    PPC campaign management
    (Google Ads, Meta Ads).
  • Strong content creation skills for social media and blogs.
  • Understanding of website optimization and performance best practices.
  • Familiarity with
    WordPress, HTML, and CSS
    is a plus.
  • Excellent communication, analytical, and creative thinking skills.

Job Type:
Full-time

Benefits:

  • Health insurance

Education:

  • Bachelor's (Required)

Experience:

  • Digital marketing: 2 years (Required)
  • total work: 3 years (Required)

Work Location:
On-Site

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