Digital Marketing Executive
2 weeks ago
We are looking for a dynamic Digital Marketing Executive to join our team. The ideal candidate will have hands-on experience in Social Media Marketing, SEO, and PPC, with a strong focus on driving engagement, improving online visibility, and generating measurable business results.
Roles and Responsibilities
Social Media Marketing
- Develop, plan, and execute social media strategies across multiple platforms (Facebook, Instagram, LinkedIn, YouTube, Twitter/X).
- Create engaging, high-quality content (posts, reels, videos, creatives) tailored to different platforms.
- Manage social media campaigns, monitor performance metrics, and optimize for better engagement and reach.
- Collaborate with the design team to create impactful visuals.
- Stay updated with social media trends, tools, and algorithm updates to maximize performance.
Search Engine Optimization
- Perform keyword research in alignment with business objectives to drive organic growth.
- Conduct
on-page, off-page, and technical SEO activities
to improve search visibility. - Optimize website content, meta tags, and structure for search engines and
LLM-based search results (ChatGPT, Perplexity, Gemini, AI-driven search engines)
. - Implement effective link-building and outreach strategies.
- Monitor performance using tools like Google Analytics, Search Console, Ahrefs, SEMrush, or Moz.
- Prepare regular SEO reports and identify opportunities for continuous improvement.
- Stay ahead with
AI-powered SEO strategies
to rank higher in conversational and generative search platforms.
Pay-Per-Click (PPC) Advertising
- Assist in setting up and managing PPC campaigns across Google Ads and social platforms.
- Monitor budget utilization and campaign performance.
- Optimize ad copies, targeting, and landing pages for maximum ROI.
- Provide reports on campaign effectiveness and insights for future strategies.
General Responsibilities
- Work closely with the marketing and design teams to align digital efforts with overall business objectives.
- Analyze campaign data to provide actionable insights and improvements.
- Stay up to date with the latest digital marketing, SEO, social media, and AI search trends.
Requirements
- 2–3 years of proven experience
in Digital Marketing with a strong focus on Social Media and SEO. - Demonstrated success in growing organic search results and managing social media engagement.
- Proficiency in tools like
Google Analytics, Search Console, Ahrefs, SEMrush, Moz, HubSpot, or similar
. - Knowledge of optimizing for
AI-driven/LLM search engines
(ChatGPT, Gemini, Perplexity, etc.). - Basic knowledge of
PPC campaign management
(Google Ads, Meta Ads). - Strong content creation skills for social media and blogs.
- Understanding of website optimization and performance best practices.
- Familiarity with
WordPress, HTML, and CSS
is a plus. - Excellent communication, analytical, and creative thinking skills.
Job Type:
Full-time
Benefits:
- Health insurance
Education:
- Bachelor's (Required)
Experience:
- Digital marketing: 2 years (Required)
- total work: 3 years (Required)
Work Location:
On-Site
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