PPC & Performance Marketing Lead

1 week ago

Greater Kolkata Area, India Lee & Nee Softwares (Exports) Ltd. Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Company Description

LNSEL is a trusted leader in the field of digital transformation with over 36 years of experience. We specialize in delivering impactful digital marketing strategies, and robust web and mobile development services. Our dedicated team has successfully completed over 10,000 projects for clients across 14 countries. We pride ourselves on understanding our clients' unique needs and providing customized solutions that drive growth and enhance operational efficiency.

Mission

To drive measurable business growth for domestic and international clients by managing and optimizing paid advertising campaigns (Google Ads & Meta Ads) that deliver leads, e-commerce sales, and achieve a minimum
ROAS of 4+
across projects.

The role ensures 100% client satisfaction through proactive campaign strategy, transparent communication, and consistent achievement of performance goals.

Outcomes (Key Results Expected)

  1. Campaign Performance

  2. Manage
    15+ active campaigns
    across domestic and international clients.

  3. Achieve
    ROAS > 4
    for e-commerce campaigns.
  4. Deliver
    qualified leads
    for service-based clients, meeting or exceeding client KPIs.

  5. Maintain
    CPC, CTR, Conversion Rate, and CAC
    within industry benchmarks.

  6. Client Success & Retention

  7. Achieve
    90%+ client retention rate
    through results-driven campaign execution.

  8. Conduct
    monthly performance reviews
    with clients, ensuring transparency and satisfaction.
  9. Translate client objectives (leads vs. sales) into
    clear campaign strategies
    .

2. Optimization & Strategy

  • Implement
    advanced bidding strategies, remarketing, audience segmentation
    , and funnel optimization.
  • Optimize
    landing pages
    in collaboration with internal teams to maximize conversions.
  • Maintain campaign budgets within
    ±5% variance
    .

3. Team Contribution & Reporting

  • Guide and mentor junior PPC executives.
  • Ensure timely and accurate
    weekly/monthly reports
    for all clients.
  • Proactively share new PPC trends, tools, and strategies to keep campaigns ahead of competition.

Competencies (Skills & Traits Required)

  1. Technical Expertise

  2. Deep knowledge of
    Google Ads, Meta Ads, GA4, Tag Manager, Data Studio, and Analytics
    .

  3. Strong experience in
    lead-gen and e-commerce campaigns
    .

  4. Proven track record of achieving
    ROAS > 4
    .

  5. Client Management

  6. Experience working with both
    domestic & international clients
    .

  7. Ability to translate client business goals into campaign strategies.
  8. Strong communication & presentation skills.

2.Analytical & Strategic Thinking

  • Data-driven approach to campaign optimization.
  • Ability to troubleshoot underperforming campaigns and apply corrective measures.
  • Strong budget management and forecasting skills.

3.Personal Traits

  • Results-oriented with a strong sense of accountability.
  • Proactive problem solver and decision maker.
  • Collaborative and able to work across departments (SEO, Design, Development).

Key Metrics for Performance Evaluation (KPI Framework)

  • ROAS ≥ 4
    on e-commerce campaigns.
  • Lead volume & quality
    achieved as per client-defined targets.
  • 90%+ client retention rate
    .
  • Campaign profitability
    (CPC, CAC, CTR within agreed benchmarks).
  • Timely reporting
    (weekly & monthly) with

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