Email & WhatsApp Marketing Specialist

Company Name: Radiant Consumer Appliances Pvt. Ltd.

Brand Name: Cafe Desire

Location: Hyderabad

Name of Job Position: Email & WhatsApp Marketing Specialist

Job Summary

We are seeking a dynamic and results-driven Digital Marketing Executive specializing in WhatsApp and Email Marketing. The ideal candidate will be responsible for developing, executing, and optimizing our direct communication strategies to drive customer engagement, generate leads, and boost sales. This role demands a creative mind with strong analytical skills, capable of leveraging these powerful channels to connect with our audience effectively.

Key Responsibilities

1. Develop and implement comprehensive email & WhatsApp marketing strategies to engage customers and promote products.
2. Design and execute end-to-end email marketing campaigns, from content creation to scheduling and deployment.
3. Segment audience lists effectively to ensure highly targeted and personalized campaign delivery.
4. Write compelling and conversion-focused copy for both WhatsApp messages and email newsletters.
5. Create visually appealing and responsive email templates that align with brand guidelines.
6. Manage and grow WhatsApp subscriber lists, ensuring compliance and optimal engagement.
7. Oversee and expand email subscriber databases, implementing strategies for list hygiene and growth.
8. Analyze campaign performance metrics (open rates, click-through rates, conversion rates, ROI) and generate actionable insights.
9. Conduct A/B testing on various campaign elements (subject lines, CTAs, content) to continuously improve effectiveness.
10. Ensure all WhatsApp and email marketing activities comply with relevant data privacy regulations and industry best practices.

Requirements

1. Bachelors degree in Marketing, Communications, Business, or a related field.
2. Minimum 2-3 years of hands-on experience in digital marketing, with a strong focus on WhatsApp and Email marketing.
3. Proven track record of successfully executing campaigns that drive engagement and conversions.
4. Proficiency in using email marketing platforms (e.g., Mailchimp, HubSpot, SendGrid, Constant Contact).
5. Familiarity with WhatsApp Business API and related marketing tools/platforms.
6. Excellent written and verbal communication skills, with a keen eye for compelling marketing copy.
7. Strong analytical abilities to interpret data, identify trends, and optimize campaign performance.
8. Basic understanding of A/B testing methodologies and conversion rate optimization (CRO) principles.
9. Knowledge of data privacy regulations (e.g., GDPR, CCPA, local Indian regulations) relevant to email and WhatsApp marketing.
10. Self-motivated, highly organized, and capable of managing multiple campaigns simultaneously in a fast-paced environment.

Why Join Caf Desire?

A Culture of Growth: We believe in nurturing talent and providing continuous learning opportunities. Whether its skill enhancement, career progression, or leadership development, we empower our employees to reach their full potential.

Work with a Market Leader: Caf Desire is a trusted name in the beverage vending industry, serving thousands of customers across industries. By joining us, you become a part of a brand that is respected, innovative, and growing rapidly.

Recognition & Rewards: We celebrate our employees achievements, big and small. Our performance-driven culture ensures that your hard work is recognized and rewarded.

A Supportive Team: We foster a collaborative and positive work environment where teamwork, respect, and mutual support are at the core of our success.

Bringing Joy in Every Sip: As part of Caf Desire, you'll contribute to enhancing workplace experiences for countless businesses by delivering high-quality products and excellent customer service.

Career Growth Opportunities: We don't just offer jobs; we offer careers If you're looking for stability, career advancement, and a company that values your ambitions, you've come to the right place.

Be Part of Something Bigger: Join Caf Desire and be part of a mission to redefine the way people enjoy their beverages, one cup at a time

About the Company

Radiant Consumer Appliances Pvt. Ltd., the parent company of Caf Desire, is a leader in the hot beverage vending industry, offering state-of-the-art coffee and tea vending machines along with premium-quality premixes. Since our inception, we have been revolutionizing workplaces by providing hassle-free, on-demand beverages that keep businesses running smoothly.

With a strong presence across India and expanding globally, Caf Desire is known for its commitment to quality, innovation, and customer satisfaction. Our customers range from small businesses to large enterprises, and our goal is to deliver joy in every sip.

We are not just a brand; we are a community of passionate individuals dedicated to creating delightful customer experiences. If you're looking for a career where your skills and enthusiasm will be valued, this is the place for you